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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Now, I am cautiously optimistic about this focus on customer service, but let me tell you why I feel this way. Brands are using a focus on customers as a competitive differentiator in their advertisements.

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Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

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A Belated Thank You To Tony Hsieh

Kerry Bodine

Amazon tells me that I last purchased Tony Hsieh’s book Delivering Happiness on August 26, 2010. I had recently moved back to San Francisco and, after a less-than-fulfilling detour into the world of marketing and advertising, was doing some soul searching about my next career move. The timing was fortuitous. I was hooked.

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How Learning Is Transforming the CX Landscape

Gainsight

Focus on customer experience. It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! Organizations have turned to customer experience to stand out.

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Recession proofing video subscription services

Maru Group

Back then the main way to subscribe to video was cable, with Hulu still a free advertising-based video on demand (AVOD) service (launching subscriptions in 2010) and only Netflix offering a subscription streaming service. In this case, it is measured by the sense of providing value for money to customers.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers.

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Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. By the way, what’s promised to customers should, in fact, be what your internal behaviors actually produce.). Living the brand promise is another way of describing customer centric internal branding.