Remove 2010 Remove Advertising Remove Customers Remove Social Media
article thumbnail

Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Now, I am cautiously optimistic about this focus on customer service, but let me tell you why I feel this way. Brands are using a focus on customers as a competitive differentiator in their advertisements.

article thumbnail

3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

Social media has become a major tool for marketers. But even though most small businesses use social media, it doesn’t mean they’re using it effectively. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

Still, customers don’t respond to a non-apology the same way they do a sincere one. Research shows that customers feel a sense of restored fairness when companies apologize, provided CEOs show sufficient empathy— a key factor for successful personal apologies, too. Marketing experts thought that Tylenol was doomed.

article thumbnail

An Interview for Change: Khoros Expert Opinion on proving ROI in marketing

Lithium

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Today with the widespread use of various social media, this task is even more challenging. It’s the reason why car companies are always marketing and advertising. Parker Hicks. Matt Deluca.

ROI 52
article thumbnail

10+ Tips on How to Utilize Customer Tracking in Business

CSM Magazine

In this article, we will show you the steps you need to take to achieve this and how to find the best customer tracking system. How to Utilize Customer Tracking In Your Business Wisely? In any business, customers are a key part. 6 Customer Tracking Methods You Can Apply. Gather All Information About Customers.

How To 52
article thumbnail

How to Boost Employee Advocacy and Attract Customers with Glassdoor Reviews

Grade.us

Customers are looking at your Glassdoor reviews. It’s an unexpected treasure trove of data that offers customers a behind-the-scenes look at the organizations they’re considering. It’s an unexpected treasure trove of data that offers customers a behind-the-scenes look at the organizations they’re considering.

How To 26
article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

We’re honored to be honored for our work alongside so many of our customer service and customer experience colleagues. This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. Adam Toporek. Adrian Swinscoe.