article thumbnail

How to Update Your Marketing with a Customer First Strategy

C3Centricity

Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. This is by far the best way to guarantee that you stay connected to changing preferences. Working with your customers to perfect current & develop new products is by far the best way to guarantee that you stay connected to changing preferences.

Strategy 120
article thumbnail

Waterstones – Is it right to do whatever it takes to improve the business AND the Customer Experience?

ijgolding

This week, the UK media have excitedly been reporting a story about the retailer Waterstones. The bookstore has been a mainstay of traditional ‘bricks and mortar’ retailing. Large and small retailers alike have simply disappeared without a trace. And by the way, we always knew about the Waterstone’s connection.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Stay Close to Customers While Working From Home

CSM Magazine

Andrew Jones, Head of Express and Retail Claims at Zurich insurance, observed that customers had migrated to using online portals because they assumed they would be waiting in a queue if they called the contact centre. Andrew Jones, Head of Express & Retail Claims, Zurich, commented, “A lot of claims now are settled without using voice.

article thumbnail

Raiders of the Lost Omnichannel Experience

OpinionLab

The reason I’m telling you all this, besides the fact that I love the movie and talk about it every chance I get, is that Indy’s non-impact on the final outcome of the film is eerily similar to an experience I had recently with a prominent omnichannel retailer. So how do you deliver great omnichannel CX?

article thumbnail

Changing habits in a time of crisis

Hero Digital

In 2009, researchers from University College London discovered a peculiar thing about habits. Financial services : Unlike past crises, where the financial services industry was arguably a victim (9/11) or a villain (2008 mortgage bubble), retail banks are not at the center of COVID-19. The habits of tomorrow.

Banking 104
article thumbnail

Take lessons from the leaders in customer service

Service Untitled

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores.

article thumbnail

Airports and excellent customer service – can it really be?

Service Untitled

For large United States airports, Detroit Metropolitan scored the best with such amenities as an arbored concourse, people movers, sculptures, an on-site Hyatt Hotel and purple lit tunnels to connect terminals. Scores were rated on accessibility, check-in, security, terminals, food and retail service, and the efficiency of baggage claim.