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Raiders of the Lost Omnichannel Experience

OpinionLab

The reason I’m telling you all this, besides the fact that I love the movie and talk about it every chance I get, is that Indy’s non-impact on the final outcome of the film is eerily similar to an experience I had recently with a prominent omnichannel retailer. So how do you deliver great omnichannel CX?

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How to Impress Your Customers with Jon Picoult

Kustomer

And that’s really where I got my taste of business and customer experience because I kind of realized through those sales interactions, just all the different touchpoints, significant as well as subtle, that really influenced people’s behavior, in terms of purchasing a product or service from you, repurchasing, referring you to others.

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The Importance of Communication to the Omnichannel Experience

CX Journey

The difference here is that a true omnichannel experience is interconnected and seamless throughout the entire customer journey, whereas multichannel simply means you have multiple customer touchpoints but fail to connect data across channels to enhance the experience.

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The new rules of engagement (according to customers)

C Space

For nearly a decade, we’ve tracked the connection between companies and customers. Brands and categories that had previously had the most functional connection with customers became much more emotionally resonant (and the same shift happened in the opposite direction). The new rules of engagement (according to customers).

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Why Amazon is A Leader in Customer Experience

Qualtrics

Amazon Prime day is upon us once more, and as the world’s biggest online retailer looks set to sell more products than ever before, it’s important to remember what got Amazon where they are – no, it’s not the products… it’s the service. Amazon makes it easy for users to return items. Digital Service Experience.

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The Top 4 Customer Service and Performance Management Trends to Look for in 2018

Stella Connect

According to a 2009 Booz & Company report , customer feedback is “one of the largest untapped resources for companies”—a veritable gold mine of business intelligence. Frustrated customers, or customers who want to connect with someone who can help with purchase decisions, will consume more of agents’ time on the front line. “

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The New World Order in Retail: What Does It Mean for Brands?

Stella Connect

A quick survey of the retail landscape can make you queasy, or even depressed. But this is how many brick-and-mortar retailers operate. Online shopping, omnichannel offerings and technologies, and experiential retail have laid waste to the old “stack ‘em high and let ‘em fly” business model. It’s easy to blame Amazon.

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