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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. as hair salons and other retailers were forced to close.

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How to Update Your Marketing with a Customer First Strategy

C3Centricity

In C3Centricity we use the 4W Template to record and describe the customer personas of our clients’ brands. brand #marketing #packaging Click To Tweet. Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. is to start and end every meeting by asking the “magic question.”

Strategy 120
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Waterstones – Is it right to do whatever it takes to improve the business AND the Customer Experience?

ijgolding

This week, the UK media have excitedly been reporting a story about the retailer Waterstones. The bookstore has been a mainstay of traditional ‘bricks and mortar’ retailing. Large and small retailers alike have simply disappeared without a trace. And by the way, we always knew about the Waterstone’s connection.”

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How to Stay Close to Customers While Working From Home

CSM Magazine

Andrew Jones, Head of Express and Retail Claims at Zurich insurance, observed that customers had migrated to using online portals because they assumed they would be waiting in a queue if they called the contact centre. Andrew Jones, Head of Express & Retail Claims, Zurich, commented, “A lot of claims now are settled without using voice.

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7 CX and Brand Perception Lessons For Supermarket Chains in the Time of COVID-19

Maru Group

The result: though these companies are making huge strides to keep customers fed, the bad press they are getting related to the employee experience will inevitably leave its mark on customers’ perception of their brands. At a time when social distancing has become the norm, personal connection and humor go a long way in alleviating tension.

Brands 52
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Raiders of the Lost Omnichannel Experience

OpinionLab

The reason I’m telling you all this, besides the fact that I love the movie and talk about it every chance I get, is that Indy’s non-impact on the final outcome of the film is eerily similar to an experience I had recently with a prominent omnichannel retailer. That Raiders of the Lost Ark is a slightly flawed but nonetheless brilliant movie?

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Changing habits in a time of crisis

Hero Digital

In 2009, researchers from University College London discovered a peculiar thing about habits. How can brands respond to them? We predict that the need for brands to deliver more intimacy will continue after the threat of COVID-19 recedes. There are then three questions we must answer: What will these new habits be? New habits?

Banking 104