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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264
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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Siegel+Gale is a consulting firm that specializes in making brands simple. They’ve complicated their message.

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Starbucks Store Closings for Training: Déjà vu and You

Michelli Experience

roleplaying) and predicted implicit bias training somewhere in Starbucks future. While I am far from perfect in my predictions, I was glad to see the company taking action in accord with that prediction for training on “unconscious bias.”. stores and held comprehensive training sessions that focused on two things….

Training 100
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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

In their 2009 meta-analysis presented by Gallup, Harter et al. Here are five strategies worth considering. #1 Invest in Employee Development Provide training and growth opportunities that align with both individual career aspirations and the organization’s goals.

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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

This buyback agreement, described by Reuters as a framework deal, includes the Jetta Sedan, the Golf compact and the Audi A3 models sold since 2009. Now, with Mitsubishi, the third scandal involving lies from a major car brand in less than a year, it sends the message that carmakers are not to be trusted.

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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. In March, its global sales plummeted 43% from the previous year.

Brands 52
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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

In 2009 only 18% of the value of the top 100 brands was in subscriptions. The Wall Street Journal) The quality of customer experience offered by consumer-facing brands and government agencies declined in the year through April 2022. Go to The Customer Focus to learn more about our customer service training programs.