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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008.

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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? How to use customer insights to your advantage: 1. During the 2008 recession, Starbucks came under threat. Let's look at Target during the 2008 recession. By listening to your customers.

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Every week should be Customer Service Week

Helen Dewdney

Consumers have seen customer service get worse and worse over the last couple of years. Whilst consumers can understand the reasons for rising prices and supply chain difficulties, customers can no longer tolerate the poor customer service that we saw at the beginning of the pandemic. Why just one week? No excuse for poor service.

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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. The biggest is learning how to quantify the available information on the social web and determining what really matters.

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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. The biggest is learning how to quantify the available information on the social web and determining what really matters.

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Telecoms complaints: Latest stats show no improvements

Helen Dewdney

Interview with the Ofcom Consumer Protection Director on my The Complaining Cow Consumer Show for East London Radio. More satisfied customers and less time spent on dealing with issues means increased sales! Top 20 Tips on how to complain effectively. How to save money on and complain about, telecom providers.

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How to challenge terms & conditions (even those you’ve agreed)

Helen Dewdney

How many of us tick the box that says “Agree to terms and conditions”, only to fall foul later when we need to complain? The Government thought so too and there was a call for evidence from the Department for Business, Innovation & Skills for consumers to provide feedback regarding their experiences. How to use.

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