article thumbnail

How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Learning how to ask for a review can do wonders for your brand. By learning how to ask for reviews, organizations can actively contribute to a feedback loop that should help teams identify strengths and weaknesses and make necessary adjustments to enhance their offerings. Asking for reviews often leads to high ratings.

Examples 260
article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

It involves understanding the needs, desires, and behaviours of your customers/consumers/clients (C³ – now you know where our company name comes from!) B2C Marketing: The Emotional Journey In contrast, B2C marketing targets directly individual consumers, tailoring strategies to meet their personal preferences and behaviours.

B2C 226
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create and Share a Google Reviews Link

InMoment XI

Online reputation management statistics show that the purchase decisions of 90% of consumers are influenced by reviews, and a majority (63%) use Google reviews before they even visit a business or store location. How to Create a Google Review Link There are various ways to create and share your Google reviews link.

How To 260
article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

The internet has no shortage of platforms for consumers to share their unfiltered opinions about businesses. So, how can your business win over this growing contingent of experience-focussed customers? In 2020, Zendesk’s Customer Experience Trends found that 69% of consumers attempt to solve issues on their own.

Strategy 208
article thumbnail

Emotional Value Index (EVI): The Next Big Thing in CX Since the NPS

We know CX matters when it comes to sales. Today, a whopping 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. The Emotional Value Index (EVI®) measures the level and types of emotion that drive your sales. How to measure Emotional Experience and EVI®.

article thumbnail

The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

Then let’s take a look at three concrete examples we’ve discovered based on data our Strategic Insights Team collected from consumers and employees across North America. It’s no surprise that being able to buy products online is an expectation, but customers also want options on how to receive said product.

Retail 260
article thumbnail

Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.