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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 218
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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How Utilities Can Use Digital Communication to Fix a Fractured CX

CSM Magazine

When it comes to providing that kind of experience, the best place to start is with customer communications. Digital communication is vital. Ultimately, the best place to make an impact in CX is in digital customer communication. Furthermore, tone, branding and general approach should be consistent across communications.

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A History of Customer Support Technology

Team Support

Customer interactions expanded to email and web-based platforms: Companies began using email for customer communication, and websites provided self-service options and FAQs. In the late 1990s, live chat support emerged as a popular communication channel. Initially, live chat systems were basic and primarily used for customer support.

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Brand Move Roundup – June 25, 2020

C Space

The Brand Move Roundup – June 25, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. Schott Foundation.

Brands 52
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Helping AI Help Agents: A Better Way to Use AI Applications in the Contact Center

Upstream Works

It was 2006 and it was way ahead of its time – providing omnichannel agent desktop capabilities long before the concept of “omnichannel” was formed. That’s when we looked at all the desktop applications that people were using (the multiple desktop applications) and all the channels they were dealing with.