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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

In retail, the customer is king. It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience.

Retail 119
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Proving the ROI of the Chief Customer Officer Role, With Enrique Gomez Alonso – CB71

Customer Bliss

Enrique Gómez Alonso is since February 2015 Chief Customer Officer in Zurich Insurance Spain. In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. Average value from customers.

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How customer intelligence software helps companies fight the survey epidemic

Alida

Every customer interaction, no matter how trivial, triggers a survey,” he grumbles in a recently published article. “If Surveys, according to Miller, are a clunky, outdated approach to determining sentiment and aren’t in tune with the behaviors and attitudes of customers today. The result of the survey epidemic?

Software 169
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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

At the heart of it all lies the assumption that the more granular the customer group, the more the offer can be tailored to specific customers’ needs and wants, leading to higher engagement and increased revenue. In simpler terms – is there a connection between personalization at scale and impact on revenue?

Groups 87
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty. Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. Old Navy: The Power of Nostalgia.

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This is Digital, Episode 25: The Chief Digital Officer's Role in Disruption and Culture

West Monroe

Beauty's Chief Digital Officer, joins the podcast to discuss the ever-evolving customer journey and the balance between customer needs and technology advancement, fostering innovation, and maintaining a seamless physical-digital connection. The customer journey entails everything, from the time they see e.l.f.

Culture 52
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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Pem discusses the importance of shifting customer service tactics in order to cater towards customers from each generation. According to research conducted by New Voice Media, US-based businesses lose up to $62 billion yearly from having bad customer service. Millennials (also called Gen Y)- born in between 1982 and 2004.