GetFeedback
OCTOBER 10, 2018
In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. They’re not loyal to your brand and can easily switch to a competitor.
AskNicely
AUGUST 29, 2018
The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. Brands that embrace these new NPS best practices unlock accelerated growth and long-term advocacy because they possess an advantage on customer experience. Traditionally, NPS was viewed as a boardroom-only metric.
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NetBase
AUGUST 29, 2019
Every brand has to worry over staying relevant with today’s fickle and digitally distracted consumers. So, uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. And it doesn’t require a full reimagining of a brand, but staying open to that possibility is wise!
C Space
JULY 24, 2020
The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.
GetFeedback
SEPTEMBER 20, 2019
They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). .
Daniel Group
NOVEMBER 10, 2023
In 2003, Fred Reichheld, a consultant with Bain & Company developed the Net Promoter Score. After-sale experience is pivotal in securing repeat customers, generating word-of-mouth referrals, and maintaining a positive brand image. Both speakers come from companies where brand and CX go hand-in-hand.
Provide Support
SEPTEMBER 18, 2017
It helps to build a lasting relationship with the customer, inspire future communication and create fans and advocates of your brand. © 2003 - 2017 Provide Support LLC. Professional and authentic interaction with clients goes far beyond the opportunity to make a sale. Read more. Published in Provide Support Blog , 2017.
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