Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers
InMoment XI
JANUARY 12, 2023
However, I’ve been advising companies on this very topic for a long time, and while it’s not simple, what follows are a few best practices that can help you continuously and consistently achieve that goal in ways that are mutually beneficial to you and your clients. Executives and program stakeholders love customer-told success stories too.
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