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“Mother’s Day Shopping? Sure, and Sooner Rather than Later,” Consumers Say??

Optimove

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. Well, imagine all mothers getting the same gift this Mother’s Day. Because each mom is unique, just like your customers (okay, more). Why is personalization key?

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Reduce Effort and Boost Delight with Real Customer Context

Kayako

Entering a small shop or boutique where they know your name and respect your business feels inclusive and welcoming. Excellent customer experiences happen a lot in local, independent coffee shops. Whether you go daily or once a week, the owner and baristas get to know you. The same applies to our customers.

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

Older caretakers might also have a long-term influence on kids’ learned shopping behaviors, which will have a ripple effect on factors like brand loyalty, price sensitivity, and the perception of value for years to come. Raise your hand if you thought this pandemic would blow over in a week or two last spring. So what does all this mean?

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Don’t Lose the Human Touch When Using AI and Big Data for Marketing

Hallmark Business Connections

It’s a valid concern, especially when the latest trends in customer experience point to the fact that we need to be more human with our customers. My solution: Adopt a data-driven marketing strategy—one that ensures you’re applying empathy, so you communicate what your customers need to see and hear from you now. Less human?

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7 Ways to Mystery Shop your B2B Experience

Experience Investigators by 360Connext

Is mystery shopping a business-to-business (B2B) organization possible? Traditional mystery shopping in the business-to-consumer (B2C) model is somewhat straight-forward. They fill out a form after completing the visit, including answering questions like “were you greeted?” Use the channels your customers might.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. Offer ends soon!”