Remove research-area customer-growth-and-renewal
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How high-tech and software firms can bounce back from retention challenges

West Monroe

While much of this has been driven by macroeconomic factors—such as seat compression due to market conditions, and historical over-purchasing fueled by recent rapid growth that has since tapered off—the reality is that an organization’s own operations are often partly to blame.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

Report 92
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How Customer Success teams can nail their renewal forecast

ChurnZero

Customer renewals are the lifeblood of a subscription business. Responsibility for renewals often falls to the Customer Success (CS) team. For example, survey research shows about half (50.2%) of all CS teams surveyed are directly responsible for customer renewals. It doesn’t end there either.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Reviewing your existing CX strategy is a good place to start.

Strategy 208
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It’s the foundation of a differentiated customer experience and employee experience. Where B2C goes, B2B follows.

B2B 122
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Benefits of Outsourcing your NPS process

Retently

Business owners now realize that there are many reasons that companies, both big and small, outsource various jobs, and Customer Success is no different. It can be used for more critical issues within the company and on aspects that will demonstrate the product’s real value to your customers.

NPS 147
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5 Best Practices for Hiring a Customer Success Manager

Totango

Following best practices for hiring a customer success manager can make a critical difference in the quality of your customer relationships. Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. What Is a Customer Success Manager?