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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 You can see the full list of winners here.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. Often, this falls into the marketing and/or sales departments. At the heart of business growth is a marketing and sales strategy.

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Essential Software Solutions: Navigating the Digital Landscape of the Restaurant Industry

CSM Magazine

How can RFP templates for SCM software and other programs be of help? Point-of-Sale System Every person within an organization will use a point-of-sale system if installed. This program helps the business predict future sales, determine labor needs, and oversee inventory.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

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Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.