Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Loyalty points make this possible. You can watch the Loyalty Debate in full here.

Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become. No less in loyalty. Loyalty Strategy

Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Or will they ask those front-line individuals about the real root causes of decreased sales revenue?

Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead?

Customize Your Customer Experience For Each Generation

Storyminers

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users.

Loyalty personalization: harness deep insight through partner brands

Currency Alliance

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. This article delves into the partnership strategies of major loyalty brands.

How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users.

How To 130

Consumer banking: money can’t buy loyalty

Currency Alliance

Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Greater loyalty will be your bank’s reward.

Everything You Need to Know About Modern Customer Experience 2018 Amsterdam, Frankfurt, London, and Stockholm

Smarter CX

Expert panel includes: Lorna Rickett, Manager of Online Support & Applications, TomTom; Nuno Mateus, Head of Global Sales, Ineos; Fabian van Hoegee, Senior Director EMEA B2B Marketing, Canon; Robert Jonker, Manager Quality & Customer Service, iBood.