Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Loyalty points make this possible. You can watch the Loyalty Debate in full here.

Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become. No less in loyalty. Loyalty Strategy

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Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Or will they ask those front-line individuals about the real root causes of decreased sales revenue?

Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead?

Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. incentivizing more touchpoints so that you can build emotional loyalty.

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. A loyalty program should be relevant to 80% of customers.

Loyalty personalization: harness deep insight through partner brands

Currency Alliance

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. This article delves into the partnership strategies of major loyalty brands.

Consumer banking: money can’t buy loyalty

Currency Alliance

Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Greater loyalty will be your bank’s reward.

Customize Your Customer Experience For Each Generation

Storyminers

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users.

Everything You Need to Know About Modern Customer Experience 2018 Amsterdam, Frankfurt, London, and Stockholm

Smarter CX

Expert panel includes: Lorna Rickett, Manager of Online Support & Applications, TomTom; Nuno Mateus, Head of Global Sales, Ineos; Fabian van Hoegee, Senior Director EMEA B2B Marketing, Canon; Robert Jonker, Manager Quality & Customer Service, iBood.

How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users.

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