How the Most Important Touchpoints Get Ignored, And How to Fix It
Experience Investigators by 360Connext
FEBRUARY 4, 2019
Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ Try listing all the touchpoints where your brand interacts with your customer. advertising. in-store interactions.
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