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How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ Try listing all the touchpoints where your brand interacts with your customer. advertising. in-store interactions.

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How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. When asked, ‘how does a prospect or customer interact with your brand?’ Try listing all the touchpoints where your brand interacts with your customer. advertising. in-store interactions.

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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

For most businesses, understanding the Voice of the Customer is like trying to figure out how to experience the Grand Canyon. How do we begin? Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Because the core value proposition is affordable travel. . airline industry, is rightly concerned with delivering the value customers expect, and so will not “fix” individual touchpoint issues even when customers request. Customer touchpoints vs. journeys. Got helpful tips on how to install and use the pump via vendor videos.

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Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference

Experience Investigators by 360Connext

Interviewing customers, former customers, and almost-customers is a great way to really listen to the people who actually traveled through the customer journey. How Many Customer Interviews Are Enough? . Market research professionals can give you the exact science of how much data is statistically significant for your situation.

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How to Keep Customer Journeys on the Frictionless Path

CSM Magazine

Improving the customer journey means detailing and optimising all customer interactions with your product or business on all channels, devices and touchpoints. Today, customer journeys can involve many touchpoints, even without the customer ever having to leave the house. So, what does it take to get the customer journey right?

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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

If this airline has primarily leisure travelers (i.e. families, vacationers, infrequent travelers) the adoption of this technology will likely be low. When you offer only one better touchpoint, all the other points look and feel even worse. Consider this seriously.

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