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White Papers and Business Plan: The Main Differences

CSM Magazine

When owners of companies think about documentation, they sometimes choose between white papers and business plans. White Papers in Brief. A white paper is a document that consists of information about a product or service. There are the most popular types of white papers: 1.

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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How to Reduce Returns: 8 Tried & True Tactics

TechSee

retail sales – in 2020. For every $1 billion in sales, the average retailer incurs $106 million in merchandise returns. Every step in the return process, from return merchandise authorization (RMA) to shipping and receiving, processing, asset recovery, and disposal, adds another cost that further cuts into product sales revenue.

How To 124
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12 Qualities of Good Survey Questions

InMoment XI

Looking for More Advice on How to Craft Effective CX Surveys and Good Survey Questions? Wondering how to measure survey success? How to Achieve Meaningful Listening Through Surveys. Wondering how to craft that strategy? Find out in this white paper by expert Dave Ensing! Dave Ensing has the answers here!

Survey 260
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Developing Sales Mindset Is The Secret To Uncovering Opportunity and Selling Success

Integrity Solutions

It’s within their reach, you think, if only they’d increase their sales activity. And until you get to the root of the issue- their sales mindset- both of you will continue to be frustrated. This isn’t a new problem in sales, but it’s becoming increasingly prevalent in today’s business environment.

Sales 85
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The 23 Keys to Creating Raving Fans Part 2

C3Centricity

As mentioned last week, you can download the full white paper HERE. In addition to using NPS, we also like to use other diagnostic questions to see how we can improve. Pre-sale, it is important to reduce or minimize the risk factor so the customer is more likely to buy.