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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. Brad Cleveland is a global expert in customer strategy and managemen t. He also sits on the board of Directors for CSPN. Follow on LinkedIn.

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Creating a strong CX ecosystem requires partnership between sales and marketing

Alida

Joint research released by CMO Council, SAP Hybris and SellingPower magazine suggests it’s sales and marketing who should take joint command. Sales leadership feels marketing is out of touch with the customer and is failing to deliver high-quality leads into a well-established sales funnel. No one currently owns CX.

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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

25 Ways to Proactively Spot Your Customers’ Pain Points by Call Centre Helper Magazine (Call Centre Helper Magazine) When struggling to deal with customer demand, a lot of contact centres try to recruit more people. Happy and satisfied customers mean that you can maintain regular sales and profit, which can help you maintain success.

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Exploring Customer Affiliate Marketing: Maximizing Returns in the Best Affiliate Programs

CSM Magazine

Central to the success of any affiliate marketing initiative are the best affiliate programs, which provide a platform for brands to collaborate with affiliates and harness their marketing prowess to drive sales and brand awareness. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

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Social Media Influencers and Your Customer Experience

Michelli Experience

network television, radio, newspapers, and magazines). Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. Let’s look at the latter option – using influencers to drive product awareness and sales.

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The Benefits of Post-Purchase Support in Ecommerce

CSM Magazine

Post-purchase support is an integral feature of digital marketing which all e-commerce stores should consider. More importantly, how does it fit into an overall marketing strategy? Integral part of e-commerce When purchasing something online, help should be available if needed. This is where after-sales support comes in.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

Marketing activities without a strong communication strategy are far from producing the expected results. Marketing communication is the set of strategies and tools that a business or brand uses to reach the target audience, promote its products or services, influence customers, and establish relationships.