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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

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How to Get Started with Customer Journey Mapping

CSM Magazine

A customer journey map is a visual story explaining the process they go through when engaging with your brand. This kind of mapping is necessary to create seamless customer service for consumers. It’s also a means of gaining insights into what your current customers experience as they interact with your brand.

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6 Ways to Spice up Your Customer Journey Map

CSM Magazine

Especially if those other people are customers and you are a seller or service provider. Since it’s not OK to grab your customer by the sleeve and demand them to tell all, we are lucky to have a methodology called customer journey mapping. Unfortunately, it’s not always the case. Paint the picture. Source: Miro.

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How to Create Customer Journey Maps That Work

CSM Magazine

Many organizations are using customer journey mapping to understand and improve the experience of their customers. What is a Customer Journey Map? Customer Journey Maps are a visual representation of a customer’s relationship with your people, products, services and brand over time.

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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

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How to Turn Reactive Customer Experience into Proactive CX

Experience Investigators by 360Connext

“Wow our Customer Satisfaction Rate really went up this week!” Reactive CX: Journey Maps Live on the Wall for Months or Years. The same rules apply to journey mapping. Your customer experience is in constant evolution, even if your products or services aren’t currently evolving.

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The Why (and Why Not) of Customer Journey Mapping

Esteban Kolsky

If you and I communicated recently (say, last 1-2 years) in any way – talked, emailed, came to a panel or keynote of mine, or are just lucky enough to be my client – you know how much I — er, “love” customer journey mapping (CJM). To do that, the customers need personalized attention.