CSM Magazine

DECEMBER 10, 2021

Understand Your Employee Journey —When it comes to marketing a product, the customer journey is an integral factor in deciding which touchpoints and messages make sense for a specific customer in a specific moment. The same is true for your employees.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

CSM Magazine

JUNE 29, 2022

In the digital age of convenience, frustration is often compounded at this critical point in the customer journey. Rewarding Loyalty & Building Community: Brands which excel in customer satisfaction and retention go beyond functional experiences to provide positive experiences that engage consumers at an emotional level.

Hotels 52

Hotels Rewards Programs Banking Consumers 52

CSM Magazine

OCTOBER 4, 2023

The card network was able to make sure that it had correctly categorised those merchants so that customers using other forms of transit would get their rewards. Does the customer journey flow smoothly? To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

FEBRUARY 22, 2023

Create Personas : To ensure that your customer experience strategy is tailored to the needs of your customers, create detailed personas based on research gathered from surveys and interviews. These personas can serve as guidelines when designing new experiences and touchpoints along the customer journey.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. Incentivize Emotional Loyalty along Customer Journeys.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45