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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

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How to Turn Reactive Customer Experience into Proactive CX

Experience Investigators by 360Connext

“Wow our Customer Satisfaction Rate really went up this week!” ” or “Looks like our Net Promoter Score took a tumble.” Reactive CX: Journey Maps Live on the Wall for Months or Years. The same rules apply to journey mapping. Customer expectations change.

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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

How Can We Prioritize CX efforts? Include any leader who will have direct accountability over the most likely actions required to improve the customer journey. This typically includes leaders from marketing, product development, customer success and customer service. How Can We Prioritize CX efforts?

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Understanding Customer Expectations in Financial Services: Key Strategies for Satisfaction

CSM Magazine

With the evolving dynamics of customer interactions, it becomes increasingly significant to adopt strategies that prioritize the customer throughout all decision-making and service design processes. These foundational pillars can be strengthened through strategic employee training and collaborative efforts.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Mastering customer data (finally). 1. Looking beyond transactional rewards.

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B2B Customer Experience Excellence: A Guide for Businesses

SurveySparrow

That’s why customer service is critical to conducting a B2B business. #2. They will be unique to each customer and require effort and thought to solve them. Let’s look at some of the B2B customer experience that you must compulsorily track. #1. What’s their biggest pull according to their customers?

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

It deals with resolving issues, providing information, and facilitating transactions, but it does not cover the complete customer journey. By focusing on CXE, businesses can foster customer loyalty, increase customer lifetime value, and ultimately drive sustainable growth. Customers respond on a scale of 0 to 10.