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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Employee Experience. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. For this reason, we have included measurement with customer insights.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Their versatile platform goes beyond CX and offers solutions for employee experience, market research, and product feedback. Companies use surveys, NPS, CSat, and reviews to gauge customer sentiment but often base improvements on intuition. You can also analyze support tickets and the emotion behind what your customer is saying.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? At this level, you’re also working on developing a customer experience strategy.

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Marketing’s Role in the Customer Experience Journey

ClearAction

The necessity and logic of doing this was highlighted in a recent presentation by Hootsuite’s Vice President of Customer, Kirsty Traill. She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. It short-changes marketing’s impact.

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Top 5 Voice of Customer Programs for Building a Solid VoC Strategy

SurveySparrow

A Voice of Customer program goes beyond traditional customer feedback by using a systematic approach to gather, analyze, and act upon customer insights. Based on these insights, businesses make informed decisions to improve the overall customer experience, and drive meaningful change.

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XI Café Podcast, Episode 6: Demonstrating CX Impact, ROI, and More With The Customer Show’s Mary Anne Ghobrial

InMoment XI

The Customer Show launched in 2022, and the premise behind the event is to bring together everyone playing an active—or even a passive—role in the customer journey. The healthcare business had one of the biggest corporate turnarounds in Australian history, largely due to its commitment to customer centricity.

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Get the Latest Insights to Shape CX at the Gartner Customer Experience & Technologies Summit 2019

Calabrio

This is a great event to learn about the latest and greatest research and insights on customer experience strategy straight from Gartner’s experts including: operationalising the voice of the customer, analytics best practices to improve customer retention and gaining value through customer journey mapping.