Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping?

Customer Journeys 59

Customer Journeys Survey Tips Touchpoint 59

SuiteCX

JULY 9, 2018

In the recent research report by MyCustomer in association with Quadient, Customer Journey Mapping Research Report 2018, results validate what we practitioners have known for years: leadership buy-in absolutely matters and it should never be a one-and-done effort. You may ask, who has the time to do this monthly?!

Customer Journeys 100

Customer Journeys Leadership Exercises Report 100

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

Forrester's Customer Insights

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

Customer Journeys 131

Customer Journeys B2B Exercises Leadership 131

OpinionLab

MAY 19, 2016

The customer journey map is an essential tool for organizations needing to address the persistent cross-channel CX challenges that hinder a unique and frictionless user experience. Without a customer journey map, you’re unlikely to be able to provide a consistently positive experience at each interaction point.

Customer Journeys 79

Customer Journeys eBook Feedback Voice of Customer 79

CX Advantage Walker

JULY 3, 2018

If streets are omitted or mismarked, the map impedes your ability to reach your destination. The same principles apply to a customer journey map. When the journey map clearly represents the full experience. The post Getting the Most out of Customer Journey Maps appeared first on CX Advantage.

Customer Journeys 48

Customer Journeys Roadmap Customers Customer Experience 48

inQuba

MAY 23, 2022

Demystifying the Next Evolution of Customer Experience. Customer Journey Management is the process of discovering and optimizing your customers’ journeys as they interact with your brand, to improve customer experience and achieve positive business outcomes. Customer Journey Management.

Customer Journeys 98

Customer Journeys Omni-Channel Management Multi-Channel 98

Gold Research

OCTOBER 9, 2019

Customer Journey mapping is a popular tool and approach that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Customer Journey Management is the missing component to driving business results.

Customer Journeys 40

Customer Journeys Management Touchpoint Groups 40

McorpCX

APRIL 1, 2022

If your journey mapping efforts are falling short, odds are that one of these 4 gaps are to blame. Journey mapping is one of the core tools in the customer experience professional’s tool kit—and with good reason; they help organizations understand what the customer experience is and what it should be.

Customer Journeys 52

Customer Journeys Tools Customer Experience Customers 52

Clarivate

DECEMBER 6, 2018

Denver, CO, December 6, 2018 – CustomersFirst Now (CFN), a leading provider of Journey Mapping software and Customer Experience consulting services, has been named the winner of the 2018 Aragon Research Innovation Award for Customer Journey Mapping.

Customer Journeys 49

Customer Journeys Innovation Financial Touchpoint 49

InMoment XI

DECEMBER 13, 2021

By focusing on stakeholder engagement and journey mapping, businesses can become more proactive about utilizing their research. Having buy in from your executive boardroom allows research teams to develop projects related to organizational goals and drive their insights into action. How InMoment’s Approach Enables Action.

Analytics 493

Analytics Data Marketing Customer Journeys 493

ClearAction

FEBRUARY 27, 2015

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

Customer Journeys 48

Customer Journeys ROI Policies Customers 48

Lumoa

AUGUST 18, 2022

Somehow, it feels like it’s a DeJa’Vu moment happening daily because as what every company tells its customers, “Your opinion matters” or “You are important to us”. engaging customers till the very end to keep customer loyalty and treating every customer journey with equal importance contributes to the business’ success story.

Customer Journeys 208

Customer Journeys Survey Feedback Voice of Customer 208

Gold Research

FEBRUARY 1, 2018

Customer Journey Mapping is an innovative approach that leads to understanding customer insights, by “mapping” customer behavior, from brand awareness to initial consideration and purchase, through product usage and repurchase/referral.

Customer Journeys 40

Customer Journeys Innovation Customer Insights Customers 40

inQuba

JULY 3, 2022

Why deep customer insight is at the heart of better experiences & revenue growth. Customer Journey Management is the process of discovering and optimizing your customers’ journeys, to improve customer experience and achieve positive business outcomes. What is Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Analytics Omni-Channel Multi-Channel 52

Kerry Bodine

JUNE 14, 2018

Imagine you’re in the midst of a journey mapping workshop and your customers are bombarding you—in a good way—with insights about their needs and expectations. And sure, explaining or contradicting your customers isn’t truly evil, but it’s certainly counterproductive to unlocking customer insights.

Customer Insights 220

Customer Insights Customer Journeys Customers Feedback 220

Kerry Bodine

JULY 11, 2017

Half an hour after the first round of introductions and ice breakers, our customer journey mapping workshop was in full swing.

Customer Insights 199

Customer Insights Customer Journeys Exercises Touchpoint 199

Forrester's Customer Insights

AUGUST 24, 2021

CX professionals must use customer journey maps as a change management tool to guide employees to deliver customer-centric experiences across products and channels. Read our latest blog to learn more.

Customer Journeys 41

Customer Journeys Tools Management Customer Centricity 41

Doing CX Right

JANUARY 22, 2024

Are you facing gaps in your customer journey across channels? Learn how to effectively use AI and customer insights to design impactful experiences with Stacy Sherman and featured podcast guest, Sean Albertson.

Customer Insights 59

Customer Insights Analytics Customer Journeys Customers 59

Forrester's Customer Insights

JULY 27, 2018

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Align operational metrics with customers’ expectations (e.g., But why are only 39% of CX pros using journey maps […].

Customer Journeys 84

Customer Journeys Measurement Metrics Course 84

Retently

MAY 2, 2023

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. While there are many ways to do that, measuring satisfaction levels and actively seeking relevant feedback is critical to improving customer journeys. What is NPS, CSAT, and CES?

Customer Journeys 142

Customer Journeys Survey Effort Score NPS 142

Lumoa

APRIL 28, 2024

You can also analyze support tickets and the emotion behind what your customer is saying. Lumoa also launched ‘ Ask Lumoa ‘ where you can simply ask the AI any questions and get insights based on your data. Think ChatGPT but for your customer insights. Which Platform Fits Your Needs?

Self Service 208

Self Service Customer Journeys Analysis Feedback 208

SurveySparrow

JUNE 27, 2023

Understanding customers can be tricky, but customer journey analytics tools are here to help. They show you how customers interact with your business. This blog is about the ten best tools you can use in 2023 to improve your customer experiences. What is Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Analytics Tools Analysis 52

CX Advantage Walker

JUNE 27, 2018

Journey mapping is an excellent tool that organizations can leverage to depict customer experience. The goal of journey mapping is to learn what customers care about the most – from initial product awareness, all the way through renewal or repurchase. The post Is your journey map all process and no emotion?

Customer Journeys 48

Customer Journeys Customer Care Tools Customer Experience 48

InMoment XI

MARCH 7, 2023

A: With 15+ years of experience, and over ten years in direct-to-customer, Marina has always integrated insights into communications and campaigns, and she acknowledges that customer data points at our disposal have evolved. You now need to overlay business data, operational data, and customer insights to get a full picture.

Customer Journeys 260

Customer Journeys Engagement Customer Centricity Metrics 260

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Customer Journeys 10

Customer Journeys Touchpoint Effort Score B2B 10

Experience Investigators by 360Connext

APRIL 11, 2023

Address where you are today and build the ideal journey for tomorrow. Tools to help: CX Mission Statement Workbook Customer Journey Mapping Workbook Customer Journey Mapping Template Customer Interview Guidebook The post What is the Meaning of Quality to Customers?

Customer Journeys 162

Customer Journeys Banking B2B Healthcare 162

Forrester's Customer Insights

MARCH 7, 2024

The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions. Made a classic by Nina Simone, the Animals turned it into a commercial, upbeat tune, the group Santa Esmeralda into […]

Customer Journeys 54

Customer Journeys Groups Customers Customer Experience 54

Forrester's Customer Insights

AUGUST 5, 2019

Journey mapping has become a ubiquitous tool for CX. As a concept for initially understanding your customer experience, it can seem approachable enough, but for improving CX, the practice is dynamic and ever-evolving.

Customer Journeys 45

Customer Journeys Report Tools Customer Experience 45

SmartKarrot

JULY 15, 2022

A customer journey is defined as the entire experience that a consumer has while communicating with your business. Therefore, as our current business landscape continues to evolve, customer journey mapping processes are now more crucial than ever before. The Top 10 Customer Journey Mapping Tools for CCOs: 1.

Customer Journeys 10

Customer Journeys Chief Customer Officer Tools User Experience 10

Experience Matters

MAY 15, 2017

We just published a Temkin Group report, The Shift To Customer Journey Insights. Here’s the executive summary: Customer insights are critical to customer experience programs.

Customer Journeys 120

Customer Journeys Report Groups Customer Insights 120

Experience Matters

MAY 15, 2017

We just published a Temkin Group report, The Shift To Customer Journey Insights. Here’s the executive summary: Customer insights are critical to customer experience programs.

Customer Journeys 120

Customer Journeys Report Groups Customer Insights 120

Experience Matters

JUNE 13, 2018

consumers about their journeys with 318 companies across 19 industries. Identify which customer journeys consumers think most need improvement and look at how those responses differ across age groups. Evaluate how different customer journeys impact five loyalty Read More.

Customer Journeys 159

Customer Journeys Report Groups Industry 159

SurveySparrow

JUNE 21, 2023

Thus, the primary objective of this consultant is to amplify the quality of customer interactions across touchpoints, driving customer satisfaction, loyalty, and advocacy. Unraveling the Art of Customer Journey Mapping One of the key competencies for any CX consultant is the mastery of customer journey mapping.

Consulting 52

Consulting Metrics Customer Journeys Customer Experience 52

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

Experience Investigators by 360Connext

JULY 28, 2020

Are there personas and/or customer segments? How are we measuring customer experience? How often are we gathering customer feedback? Are there customer journey maps, empathy maps, stakeholder maps, etc? How are we prioritizing customer experience improvement initiatives?

Strategy 225

Strategy Customer Journeys Customer Experience Net Promoter Score 225

Forrester's Customer Insights

MAY 4, 2020

New customer journeys are emerging as digital adoption accelerates during COVID-19. These are journeys you’ll want to map, because a journey map is often the first opportunity to view the end-to-end customer experience and understand the wants, needs, and pain points of your customers as they navigate that journey.

Customer Journeys 47

Customer Journeys Customers Examples Customer Experience 47