Storyminers

JANUARY 21, 2015

With the launch of Private Vegas, Patterson isn’t just creating a reading experience for consumers, he’s creating real-world, … Continue reading → Blog Customer Engagement Strategy Experience Design analysis Customer Experience Design james patterson mike wittenstein opinion reader experience social media strategy thrill'

Social Media 100

Social Media Customer Experience Design Analysis Customer Engagement 100

Storyminers

JANUARY 22, 2015

I’m thrilled to announce the publication of a FREE eBook: The 2015 Customer Experience Outlook. This eBook is a collection of ideas from customer experience authors, designers, and industry leaders.

Customer Experience 60

Customer Experience eBook Customer Experience Design Employee Experience 60

Storyminers

MAY 21, 2020

Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. This is the number one strategy snafu that is killing more value than it’s creating.

Culture 147

Culture Voice of Customer Fashion Strategy 147

Beyond Philosophy

NOVEMBER 24, 2014

I meet many organizations that say they want to exceed Customer expectations at every moment of contact. The first step in exceeding your customer’s expectations is to know those expectations.”. - For most organizations, just meeting their Customer’s expectations would provide a good experience. I tell them they are mad!

Customer Expectations 167

Customer Expectations Net Promoter Score Customer Centricity CEM 167

Kustomer

MARCH 23, 2022

In this post, we’ll be looking at how you can take advantage of this by leveraging the brand advocacy potential of your most loyal customers , who we’ll refer to as brand ambassadors throughout. Customer Loyalty and Personalization. To create loyal customers, you need more than just a good product. Source: kantar.turtl.co.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

Storyminers

JULY 29, 2018

Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change. Wittenstein agreed that with the arrival of more technology at the front end of engagement, marketing and customer experience are aggressively coming together.

Culture 113

Culture Voice of Customer Fashion Customer Experience Design 113

Michelli Experience

FEBRUARY 20, 2018

The first is customer-centricity, and the other is customer experience. From my vantage point, the latter phrase (customer experience) is a subset of the former (customer-centricity). Customer-centricity is a commitment or a strategy to assure the success of your customer.

Customer Centricity 133

Customer Centricity Customer Experience Advertising Touchpoint 133

delighted

JULY 19, 2019

You likely have heard the term “customer experience” or CX for short, and thought, “of course we want to continually improve and offer the best customer experience possible.”. But, what does Customer Experience (CX) actually mean? That’s why we’ve put together this customer experience glossary.

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Michelli Experience

JANUARY 22, 2018

Customer Experience Design Strategies. For me, my “go to” strategies for product development or experience innovation involve components from my “empathic design” toolkit. In that article, Dorothy Leonard details many empathic design strategies including: User-designer.

Culture 145

Culture Consulting Tools Customer Experience Design 145

Michelli Experience

MARCH 7, 2017

In 1909 Harry Gordon Selfridge, the founder of Selfridge’s department store, is credited with saying, “The customer is always right”. Through the years, a number of my colleagues and I have emphasized that the customer is not always right but they are always the customer. Your reputation matters. What would you do?

Lifetime Customer 214

Lifetime Customer Social Media Video Travel 214

Michelli Experience

JANUARY 22, 2018

Customer Experience Design Strategies. For me, my “go to” strategies for product development or experience innovation involve components from my “empathetic design” toolkit. In that article, Dorothy Leonard details many “empathetic design” strategies including: User-designer.

Culture 138

Culture Consulting Tools Customer Experience Design 138

Storyminers

JULY 29, 2018

Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. This is the number one strategy snafu that is killing more value than it’s creating.

Culture 100

Culture Voice of Customer Fashion Strategy 100

Michelli Experience

APRIL 11, 2017

I also suggested that from my vantage point the Net Promoter Score® (which is calculated using a single question about likelihood to recommend) has greater predictive value for customer loyalty (return business and future spend) than it does about advocacy (referrals). wanting not to have their favorite places overrun with new customers).

Customer Care 230

Customer Care Brands Net Promoter Score Social Media 230

Beyond Philosophy

MAY 18, 2023

EQ is also a crucial part of your customer experience design and delivery. Today, we are discussing EQ, what it is, and how it helps your customer strategy and leadership. The same goes for customer service representatives. Having a high EQ is vital to customer service.

Management 78

Management Leadership Conference Examples 78

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Michelli Experience

NOVEMBER 8, 2017

For example, when a customer enters a retail store and a clerk asks, “How are you today?” Most customers know the question is little more than a universal greeting. Most clerks don’t really want a customer to honestly answer the question. Fortunately, most customers will deflect with a response of, “I’m fine.”

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Michelli Experience

JULY 27, 2016

During my more than a decade relationship with the brand, I’ve never ceased to be amazed by the commitment of Starbucks leaders when it comes to continuous improvement for both the customer and employee experience. When it comes to technology, Starbucks is elevating its mobile app to better fit a customer’s past purchase behavior.

Leadership 100

Leadership Course Engagement Employee Experience 100

Myra Golden

DECEMBER 9, 2019

This is the 7-point call strategy I use when my work is to improve the telephone customer experience in a call center. Customer Care. Short video on how to acknowledge a customer’s emotion: 3. Yield to Callers (Don’t interrupt or over talk customers). Open with a lead-in. Open with a lead-in.

Customer Experience 52

Customer Experience Call Center Video Training 52

Michelli Experience

SEPTEMBER 30, 2016

In the course of my work as an experience designer and consultant, I have been defining customer experience strategy as a disciplined approach to brand differentiation achieved by elevating the perception of those you serve based on their interactions with you. In the end, we are all in the perception business.

Net Promoter Score 100

Net Promoter Score Effort Score NPS Financial 100

Michelli Experience

MAY 30, 2017

The progression of the Internet, mobile technology, social networking and social media is fundamentally reshaping the way we interact with our core customers and members. We may need to adjust our strategic initiatives depending on our members’ and customers’ reactions to and level of engagement with our initiatives.

Customer Experience 113

Customer Experience Retail Social Media Trends 113

Michelli Experience

APRIL 11, 2017

I also suggested that from my vantage point the Net Promoter Score® (which is calculated using a single question about likelihood to recommend) has greater predictive value for customer loyalty (return business and future spend) than it does about advocacy (referrals). wanting not to have their favorite places overrun with new customers).

Customer Care 133

Customer Care Brands Net Promoter Score Social Media 133

Michelli Experience

JUNE 1, 2016

According to a recent comprehensive international study conducted by Accenture , 52% of customers reported that poor customer service caused them to switch from one brand to another in the past year. trillion dollar US customer churn problem and save money through retention strategies as opposed to advertising and marketing spend.

Advertising 100

Advertising Poor Customer Service Culture Study 100

Strativity

OCTOBER 23, 2017

As such, behavioral economics has implications for many different disciplines, including customer experience. Behavioral economists can provide insight into how customers interact, both rationally and irrationally, with a firm’s touchpoints across their customer journey, a key component of customer experience.

Customer Experience 45

Customer Experience Customer Journeys Touchpoint Customer Experience Design 45

CX Journey

FEBRUARY 21, 2019

You spend a lot of time and money driving traffic to your website and reaching out to new potential customers. Once they land on your site, it needs to finish the work you started and convert a high number of visitors into customers. It is one of the first things you should do before working on your customer experience.

How To 88

How To Social Media Government Policies 88

Michelli Experience

AUGUST 31, 2016

Have you been watching Domino’s global strategy over the recent number of years? All of this disruption is designed to create an enriched customer experience! How are you disrupting your service platform to create an expedited customer experience? If not, I think the pizza giant it worthy of study.

Technology 189

Technology Travel Innovation Study 189

ClearAction

MARCH 24, 2017

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. Value chain thinking is extremely valuable in customer experience management. Value Chain Solution to VoC ROI Lynn Hunsaker. What is a value chain? That is mutual value creation. ” .

ROI 48

ROI Effort Score Customer Journeys B2B 48

CX Journey

FEBRUARY 21, 2019

You spend a lot of time and money driving traffic to your website and reaching out to new potential customers. Once they land on your site, it needs to finish the work you started and convert a high number of visitors into customers. It is one of the first things you should do before working on your customer experience.

How To 80

How To Social Media Government Policies 80

Michelli Experience

JANUARY 24, 2017

Often entrepreneurs reach out to me to discuss “customer-centricity” and the likely viability of their innovative products or services. According to their mission, GAC is designed to “cater to our #1 customer: women.” Her category creation is reflected in marketing imagery and the design of the female-centric experience.

Customer Centricity 100

Customer Centricity Automotive How To Social Media 100

Storyminers

JANUARY 22, 2015

I’m thrilled to announce the publication of a FREE eBook: The 2015 Customer Experience Outlook. This eBook is a collection of ideas from customer experience authors, designers, and industry leaders. I contributed an article about Intelligent Experiences: Where CX Meets Tech (page 28).

Customer Experience 100

Customer Experience eBook Customers Meeting 100

Storyminers

FEBRUARY 2, 2016

Last week’s post predicted that customers won’t stand for technology that constantly sells to them. It predicted 2016 as the year predictive analytics and other ‘sensing’ technologies will be used to serve customers first. How do we train customers to ask for the service? Hint: they don’t.

Sales 113

Sales Hospitality Guest Experience Culture 113

Storyminers

MAY 16, 2016

For example, encouraging reviews and promptly responding to feedback can aid a positive user experience, whilst also increasing trust between company and customer. Additionally it is useful to track mobile user engagement to gain insights using traffic analysis tools, like Google Analytics. Digital is such a broad topic.

Retail 113

Retail Omni-Channel Ecommerce Multi-Channel 113

Beyond Philosophy

FEBRUARY 3, 2015

Helping your Customers make a decision is an important element in your Customer Experience design. All channels for your Customers make up your Customer Experience, including websites. Of course, these examples are about the subconscious experience as none of these things make sense.

CEM 60

CEM Retail Consulting Conference 60

Michelli Experience

AUGUST 22, 2017

It’s hard to believe it has been seven months since United Airlines faced the first of three monumental customer experience debacles. United, however, has become emblematic of an industry viewed as operationally challenged, uncaring, and not customer-centric. Overbooking and United’s Technology Initiatives. Data Plus People.

Airlines 113

Airlines Data Travel Consulting 113

Michelli Experience

MARCH 11, 2016

Companies are urged to adopt mobile strategies, and for many reasons. Everyday mobile users have come to expect higher forms of engagement, and they’re pushing the smartphone’s technological progress in an interesting direction. Mobile marketing strategies are becoming streamlined, too.

Technology 100

Technology Company Marketing Loyalty Programs 100

Martin Hill-Wilson

OCTOBER 6, 2015

I’ve just had the pleasure of chairing a customer engagement conference. Both spoke eloquently about the use of emotion in customer experience design. Atom wants enough of that predictive insight to feel telepathic to its customers. There were some great speakers. Things are undoubtedly moving on.

Omni-Channel 40

Omni-Channel Hotels Banking Insurance 40

Michelli Experience

NOVEMBER 22, 2016

I’ve taken the liberty of extending Melody’s quote by suggesting in the context of business, “Gratitude turns shoppers into future buyers, and first-time buyers into repeat customers.”. In my company, The Michelli Experience “gratitude” has been a core value since our inception. Thanks for reading – Happy Thanksgiving!

Meeting 100

Meeting Consumers Communication Customer Experience 100