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CRM Hack: VIP Definition

Optimove

This is part of a brand’s basic building blocks as existing customers – especially your most valuable ones – are the secret sauce of growth. Still, a lot of brands find themselves struggling to find the right definition for VIPs. The top 5% of customers generate almost 60% of the total deposits. How can you define VIPs?

CRM 52
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Receive notifications when customer behavior indicates dissatisfaction. Double Down on Your Customer Base with Composable CS.

CRM 89
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Psychographic Segmentation: Definition, Examples, Categories

SurveySparrow

Brands divide its customers based on psychographic segmentation. When you decide to buy a product based on certain attributes or when you pick your college majors, even the friends you choose, all of these are examples of psychographic segmentation. The campaign can show customers having a beer while watching sports matches.

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CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV. So, encouraging customers to experience multiple products is definitely worth it.

CRM 52
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Why a CRM is not sufficient for your Customer Success function?

CustomerSuccessBox

One is Customer Relationship Management (CRM) and the other is Customer Success (CS) platforms. According to a research study, 20% of the SaaS companies, especially small to midsize companies, often depend on their CRM to administer all customer life cycle tasks which do not suffice their Customer Success function.

CRM 52
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Best CRM for Small Business

CSM Magazine

The key to your success is full customer satisfaction, which can be achieved not only by providing high-quality services or goods but also through effective communication and quick resolution of issues and problems. CRM systems help business owners manage customer data, keep the situation under control, and boost revenue.

CRM 40
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Ongoing Bonuses Might Be Great for Gaming CRM. Ongoing Bonus Abusers? Not So Much

Optimove

Similarly, as a smart gaming CRM marketer, you want to give out bonuses because you know it’s a classic, effective retention tool. Well, you can stop all promos… But the truth is that you don’t have to let them ruin promotions the fun for the rest of your customer base. How should you deal with it? Key Points.

CRM 52