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12 Qualities of Good Survey Questions

InMoment XI

Find out in this white paper by expert Dave Ensing! Contact an InMoment sales representative today to inquire about InMoment Survey Design & Data Gathering Best Practices Consulting Services. And/or, sign up today for one or more survey training courses at InMoment University.

Survey 260
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Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

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How CX is like HR

Zeisler Consulting

Have there been white papers and think pieces that show that a company’s HR budget (to turn it into cold, hard numbers) is directly tied to its profitability? Of course not. Or ask if a specific hire (say, in the finance or supply chain departments) is directly responsible for certain sales or hitting a revenue target.

ROI 72
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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail. In contrast, consumer marketing is the White Castle Crave Case you grab from the drive-thru when you know that you probably shouldn’t, but also know that it would be oh-so-satisfying.

B2C 85
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Customer Onboarding Handoff: Don’t Drop the Baton

Education Services Group

Don’t feel bad because you can course correct. Your sales team dazzled and wowed your new customer enough to get them to take the plunge with your company, it’s on you and your team to keep the momentum going. They’re important, of course, but your customer’s little wins along the way are significant, too.

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Customers Can’t Live on Automation Alone

Education Services Group

Read about this study and others in our white paper, Neuroscience and Customer Success. Of course there is no scenario in which we should even consider rolling the tape back to the pre-automation days. CSMs (Customer Success Managers) go beyond training and support by bringing value to the table after the sale.