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How CX is like HR

Zeisler Consulting

The conversation usually comes as a side note to the dreaded ROI of CX discussion. Have there been white papers and think pieces that show that a company’s HR budget (to turn it into cold, hard numbers) is directly tied to its profitability? Of course not. What’s the ROI?”.

ROI 72
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Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail. In contrast, consumer marketing is the White Castle Crave Case you grab from the drive-thru when you know that you probably shouldn’t, but also know that it would be oh-so-satisfying.

B2C 85
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40+ Live Chat Statistics for 2020

ProProfs Chat

Improved Sales. They’ll even read white papers and live chat statistics to understand the current trends of the customer support industry. customer service interactions via legacy channels like phone and email fell by 7% over the course of 2016 and 2017. And the need for support increases when it is purely about sales.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Inside Customer Success: Oracle Marketing Cloud

Amity

I was a pre-sales consultant and focused on helping sales land customers. Around 2007, I decided to move into the post-sales world because I wanted to get closer to the product, to the value proposition, and to the customer challenges that can be addressed through software.

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The Definitive Guide to Chat Bot Strategy

Bold360

Chat bots, often referred to simply as “bots,” are designed to mimic interaction with an actual human – without, of course, an actual human participating in the interaction from the other side. These bots, of course, are far more basic than the advanced, intelligent bots required to power customer support chat for a large enterprise.