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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

Fashion 88
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Why You Need Software Automation for Your Fashion Business

CSM Magazine

If you’re running a fashion ecommerce business, you likely know that there are countless moving parts to keep track of – from inventory management to order fulfillment and tracking, and beyond. There are lots of benefits to automating your fashion business, such as: 1. Improve customer satisfaction 5.

Fashion 52
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10 Smart Ways to Cater to Your Local Customers

Steve DiGioia

It should match the tastes, needs, and expectations of the customers who frequent the business. Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. All in-person service is local.

Fashion 361
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Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time

ECXO

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. Many organisations have invested in marketing platforms, for example. The investment may have been made, but few marketers are really getting full satisfaction from those investments.

Analytics 124
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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Among Rochet’s biggest priorities: figuring out the company’s approach to programmatic media buying , making sure the brand provides a consistent customer experience and exploring new terrains like artificial intelligence. They need to understand marketing, strategy, e-commerce and IT. A tech background helps.

Fashion 154
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Customer Experience 101: Types of Surveys

InMoment XI

Surveys are also direct insight into your customers and information about how they feel about your company, products, and services. How did your customers perceive your most recent product launch? Surveys are a direct line to find out and glean valuable information about your customers and your company. . Paper Surveys.

Survey 260