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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way. What is green washing?

Fashion 88
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Why You Need Software Automation for Your Fashion Business

CSM Magazine

If you’re running a fashion ecommerce business, you likely know that there are countless moving parts to keep track of – from inventory management to order fulfillment and tracking, and beyond. There are lots of benefits to automating your fashion business, such as: 1. Improve customer satisfaction 5.

Fashion 52
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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Among Rochet’s biggest priorities: figuring out the company’s approach to programmatic media buying , making sure the brand provides a consistent customer experience and exploring new terrains like artificial intelligence. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. A tech background helps.

Fashion 154
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10 Smart Ways to Cater to Your Local Customers

Steve DiGioia

It should match the tastes, needs, and expectations of the customers who frequent the business. 10 Smart Ways to Cater to Your Local Customers. Celebrate the national holidays of your customers with signage, decorations, and even music to match the occasion. Consumers who continually shop locally, do so for many reasons.

Sports 361
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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. And they’re downright exciting from a customer experience standpoint! Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? Let’s see how it looks.

Fashion 49
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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base? Learning as We Go. But that has changed, of course.

Fashion 64
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7 Steps for Implementing a Closed-Loop System

InMoment XI

With so much riding on each interaction with your brand, you can’t afford to leave a negative customer experience unresolved. In fact, a study by Lee Resources reveals that 91% of unhappy customers won’t return to your brand at all. That’s where a closed-loop system comes in! Looking to get started with or revive your approach?

System 493