Alida

JUNE 5, 2017

Among Rochet’s biggest priorities: figuring out the company’s approach to programmatic media buying , making sure the brand provides a consistent customer experience and exploring new terrains like artificial intelligence. They need to understand marketing, strategy, e-commerce and IT. A tech background helps.

Fashion 154

Fashion Retail Innovation Technology 154

GetFeedback

JUNE 3, 2019

Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. In order to achieve that though, it is important to make sure that you are providing your customers with the best services possible. Here are some tips on how you can improve customer experience with content marketing. .

Customer Experience 186

Customer Experience Marketing How To Tips 186

ECXO

JULY 4, 2023

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. Many organisations have invested in marketing platforms, for example. The investment may have been made, but few marketers are really getting full satisfaction from those investments.

Analytics 124

Analytics Marketing Fashion Advertising 124

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. And they’re downright exciting from a customer experience standpoint! Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? Let’s see how it looks.

Fashion 49

Fashion Analytics Apparel Trends 49

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 193

Customer Engagement Engagement Marketing Fashion 193

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. And they’re downright exciting from a customer experience standpoint! Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? Let’s see how it looks.

Fashion 40

Fashion Analytics Apparel Trends 40

NetBase

APRIL 17, 2020

It’s about the intensity of the passion that customers have about your brand. With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. Learning as We Go. Note to brands.

Fashion 64

Fashion Brands Effort Score Social Media 64

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ?

Fashion 40

Fashion Data Analytics Transportation 40

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! What is Fashion Café and Who Are Those Karens ?

Fashion 40

Fashion Data Analytics Transportation 40

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

Retently

JUNE 28, 2023

Luxury brands, from Swiss watch manufacturers to boutique fashion houses, have used this strategy very effectively for decades, earning a reputation for quality not just because of quality itself, but because of pricing that reflects it. This can affect customer sentiment and satisfaction.

Customer Satisfaction 143

Customer Satisfaction Net Promoter Score Fashion B2C 143

ShepHyken

APRIL 1, 2024

Each week, I read many customer service and customer experience articles from various resources. Put Yourself 2nd to Place 1st in the Experience Economy by Barry Fiske (Fast Company) Customers can sense when a company’s products and experiences aren’t loyal to their needs, so why should they be loyal to that business?

Customer Service 76

Customer Service Government B2B B2C 76

ShepHyken

MARCH 31, 2024

Each week, I read many customer service and customer experience articles from various resources. Put Yourself 2nd to Place 1st in the Experience Economy by Barry Fiske (Fast Company) Customers can sense when a company’s products and experiences aren’t loyal to their needs, so why should they be loyal to that business?

Customer Service 80

Customer Service Government B2B B2C 80

Oracle

APRIL 3, 2018

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50

Fashion Retail Data Ecommerce 50

Horizon CX

DECEMBER 1, 2023

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

Alida

MARCH 5, 2021

Though considered a niche category by some, luxury goods—including high-end fashions, accessories, footwear, and beauty products—are a hot commodity. The global pandemic may have impacted how consumers buy luxury goods, but the market is still growing. According to McKinsey & Co., According to McKinsey & Co.,

Retail 130

Retail Fashion Feedback Financial 130

ShepHyken

FEBRUARY 5, 2024

How do loyalty programs impact a customer’s purchasing decision? How can companies effectively track and utilize customer data to drive loyalty? What role do customer experiences and rewards play in loyalty programs? True loyalty involves providing unique experiences and benefits to customers.

Loyalty Programs 84

Loyalty Programs Loyalty Fashion Financial 84

Lumoa

NOVEMBER 17, 2022

The evolution of customer experience in e-commerce has grown exponentially since the pandemic making customer experience more important than ever. Customers search for easy shopping solutions on clear, engaging websites. Customer Experience in E-commerce Trend Predictions for 2023. Multiple customer support options.

e-support 208

e-support Customer Experience Social Media Chatbots 208

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Beyond Philosophy

MAY 6, 2023

Vijay, one of our listeners, drew my attention to a deficit in my content regarding customer strategy. He asked if we had anything on customer engagement. In a recent podcast with Customer Experience pioneer Joe Pine, we explored the idea of time well spent. To remedy this giant hole in our content, we recorded this podcast.

Customer Engagement 147

Customer Engagement Engagement How To Fashion 147

ClearAction

AUGUST 19, 2020

Customer Experience Indexes: Modern Thinking Lynn Hunsaker. Why are customer experience indexes powerful? An index is like an executive summary of your voice of the customer research. Each index conveys value as seen by your company or by your customers. Implies customer behavior’s value to your company.

Customer Experience 174

Customer Experience Fashion Communication Customers 174

Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Embracing Multigenerational Marketing Through Direct Mail Efforts.

Marketing 97

Marketing Brands Tips Financial 97

Joe Rawlinson

AUGUST 12, 2022

According to a survey, 68% of marketers say social media helped them generate more leads. The big question becomes, what are the best tactics to generate leads from Facebook, Instagram, YouTube, and other platforms to support your social media marketing efforts? Convenient customer experiences are always great for lead generation.

Social Media 78

Social Media Marketing Tips Fashion 78

Second to None

APRIL 18, 2019

Marketing strategies inevitably change over time–especially when that time covers the birth of social media, a slew of technological advances and the blossoming of a new generation. Cultural shifts have led to the adoption of new customer demands and values, pushing companies to evolve towards these changes.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

SmartMessage Blog

MAY 16, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Interaction with followers also enables brands to build relationships with their customers and gain valuable insights into their preferences and behaviors. What is Social Media Marketing? What are Social Media Marketing Channels?

Social Media 52

Social Media Marketing Advertising Video 52

Customers Rock!

AUGUST 28, 2010

Here is a blast from the past, a classic Customers Rock! post on taking care of your current customers. Many companies spend a lot of time and money on attracting new customers to their product or service. Much of the marketing budget is spent on mass approaches such as advertising and direct mail. A cross-sell offer.

Fashion 190

Fashion Hospitality Advertising B2B 190

West Monroe

SEPTEMBER 17, 2023

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52

Sales Marketing How To Effort Score 52

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

Social Media 58

Social Media Marketing Advertising Video 58

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. Below, we delve deeper into 13 auto repair marketing strategies to boost your business.

Strategy 52

Strategy Sales Marketing Social Media 52

Optimove

JUNE 16, 2022

In practical terms, it means that marketers are expected to follow the definition of sustainability, which is – according to the UN Commission on Environment and Development – ensuring that all developments meet “the needs of the present without compromising the ability of future generations to meet their own needs.”

ROI 52

ROI Strategy Marketing Fashion 52

SmartMessage Blog

MAY 12, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Interaction with followers also enables brands to build relationships with their customers and gain valuable insights into their preferences and behaviors. What is Social Media Marketing? How Should Brands Use It?

Social Media 40

Social Media Marketing Advertising B2B 40

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. The end goal is to widen their respective customer bases by increasing awareness. Expanded reach: Collaborative efforts like influencer partnerships allow brands to tap into each other’s customer base or target audience.

Brands 52

Brands Fashion Social Media Retail 52

Optimove

NOVEMBER 18, 2021

Earlier this year, CommerceNext conducted a large-scale survey among retail marketing leaders. And while, as we mentioned a few weeks ago – many marketers like to talk about how important Retention, Customer Data Platforms, and Actionable Data are – when push comes to shove, most will revert to old-fashioned, perhaps even outdated, tactics.

Marketing 64

Marketing Effort Score Retail Loyalty 64

Optimove

AUGUST 11, 2022

Running with that metaphor, marketers continue to buy the same overly expensive shampoo, but instead of using it, they just buy the same one the next day. It’s fair to say that we as marketers aren’t doing ourselves any favors. Then, I attended the leading conference for all things CRM Marketing, CRMC, in Chicago.

Brands 52

Brands Fashion CRM Ecommerce 52