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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. The VoC represents the collective feedback, opinions, and expectations of customers across various touchpoints and interactions with a business.

Analytics 488
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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

Not all VoC feedback comes from typical listening methods like surveys and focus groups, either. A lot of it comes from unsolicited feedback (website reviews, social media comments, etc). All of this boils down to the ability to not just capture individual and collective customer feedback, but act upon it.

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Unlocking the Potential: Harnessing Real-Time Conversational Customer Feedback to Drive Business Growth

Kustomer

Of the 1,000 “connections” you have across social channels or languishing in your contact list, how many do you know well enough to pick up your last conversation where it left off? This makes it absolutely vital for the feedback process to be lightweight and non-disruptive. Not many, if you’re anything like me. That means emojis.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Selling has to be permission-based , which is why forging a connection is the most important part of a sales conversation. Maybe you share connections, went to the same school or are from the same area. But you can’t just mention where they went to college or their hometown and assume you’ve made a connection.

Sales 107
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The Importance of Customer Self Service Portal

Kayako

Customer Community: an online space where customers can share feedback, ideas, reviews, and advice. White papers. A portal that connects to internal and public-facing knowledge bases. A well-managed customer community can increase customer loyalty and convert some engaged customers to brand evangelists. Blog posts.

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5 ways speech analytics can plug your customer service intelligence gap

Vonage

Although surveys are currently the number one method businesses use for measuring feedback, speech analytics provides much more insight around the customer experience. If surveys are the main method for measuring customer feedback, focus groups are the favoured technique for finding out what they want.

Analytics 133
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Missing Customer Feedback? 9 Tips for Effectively Promoting Your Customer Satisfaction Survey

Comm100

Depending on how the survey is designed, customers can convey their opinions by providing ratings, answering multiple choice questions, by filling out text boxes, or even by giving vocal feedback. The general rule, however, is that the shorter and easier to answer the survey, the more likely customers are to provide their feedback.