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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.

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Social Media – not the best way to complain

Helen Dewdney

I keep saying that social media isn’t always the best way to complain! This has been borne out in recent a survey of more than 5,000 people undertaken by the consumer organisation Which? In the poll, social media was ranked little more effective than sending a letter when complaining to a retailer.

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The 2020 Global Social Media Market Survey is Here!

NetBase

Many marketers are relying on advanced social media analytics intel combined with powerful social media listening capabilities to inform strategy. We’ve uncovered that and more in our 2020 Global Social Media Market Survey report. Global Marketers Share Social Media Analytics Understanding.

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Top 3 Ways to Handle Bad Reviews on Social Media

Comm100

Social media. On the one hand, social media provides businesses with a premier location to engage with customers, address emerging problems, and discuss service improvements. Although social media gives businesses an incredible amount of agility for customer care, it’s hard to please everybody.

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5 ways you can prepare today for the consumer of tomorrow

Vonage

Less than 15 years ago, online shopping had yet to take off and your target consumers were happy to research and buy products at bricks and mortar stores. In the age of social media, smartphones and self-service, things are very different. Today’s customers are screen-addicted, hyper-connected and harder to please than ever.

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4 Social Media Monitoring Tools for Tracking Your Brand

ReviewTrackers

They’re posting comments and creating conversations on channels like Yelp, Google, and TripAdvisor, on social media sites like Facebook and Twitter, as well as via status updates, check-ins, hearts, thumbs up/down, and tweets. Hootsuite helps you manage your social media marketing in one place.