Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On
eglobalis
OCTOBER 9, 2024
Clayton Christensen old quote: “Customers don’t buy products; they hire them to do a job.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features. Will it open new market opportunities?
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