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Vanity Metrics Are Meaningless

NetBase

They know that vanity metrics are pretty meaningless and have found tangible insight that really moves the needle for brands. Vanity metrics are enticing though. When talking to clients about how effective a campaign is, it’s important to move beyond likes and impressions – and even beyond engagement metrics. Who wouldn’t?

Metrics 64
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5 Tough Customer Care RFP Questions in Today’s Hybrid World

BlueOcean

Ask for specific details and examples of similar clients or projects so you can understand an apples-to-apples comparison. What’s their correction path when things get off-course? What metrics and KPIs are important to you as you measure the success of your customer care program? How do they convey employee appreciation?

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Your KPIs aren’t as important as your Customers’ actual experiences

Zeisler Consulting

Don’t you need scores and metrics for that? Well, yes, of course. No scale from 1 to 10; no “very-much/somewhat/not-at-all” gradient; not even a drop-down box offering suggested (by us, of course, from our perspective) responses. Take a look at a top-line CX metric. What does that tell you?

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Tenth Annual “Research Fronts Report” Highlights Hot and Emerging Fields

Clarivate

Instead, researchers themselves reveal these fronts in the course of publishing their work, when they decide upon the most pertinent and significant papers to cite. These examples, of course, represent only a small sampling of the 110 specialty areas highlighted in the report.

Report 59
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3 Key Rules for Building Trust with Customers When Gathering Insights

ThriveableBiz

But people always try to guess anyway, and any brand comparison questions will narrow the field considerably. If not overwhelmed, by an endless stream of metrics, KPIs, Net Promoter Scores etc. Yes, of course you can access census data and demographic profiles of target customers, including on your own database.

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CX University Proudly Shares Updated NPS is +88

CX University

We also use the NPS metric to gauge our progress and pinpoint areas for improvement. We hope you’re pleasantly surprised with how your brand compares; if not, then let us help you get to a metric you can be proud of. I learned a lot in this course. I am so relaxed and comfortable with the materials used throughout the course.

NPS 59
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The Contact Center of the Future’s Role in Customer Experience

Blake Morgan

Brad Cleveland got his start in contact centers decades ago and has watched this space grow and develop as a consultant, speaker, course instructor, and author of ten books, including his latest, Leading the Customer Experience. One reason for this, Brad explains, is that leaders are so often fixated on metrics and high-level reports.