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Vanity Metrics Are Meaningless

NetBase

They know that vanity metrics are pretty meaningless and have found tangible insight that really moves the needle for brands. Vanity metrics are enticing though. And the accuracy that comes with understanding a brand’s story in context. Putting Brand Story Insight into Context. But wait, what happens here exactly?

Metrics 64
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Brands Pivoting from B2B to B2C

NetBase

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98
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5 Tough Customer Care RFP Questions in Today’s Hybrid World

BlueOcean

Ask for specific details and examples of similar clients or projects so you can understand an apples-to-apples comparison. What’s their correction path when things get off-course? At the end of the day, you want a partner whose culture aligns with your own and who can reflect your brand to your diverse customer base.

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3 Key Rules for Building Trust with Customers When Gathering Insights

ThriveableBiz

But people always try to guess anyway, and any brand comparison questions will narrow the field considerably. Participants will actually be more honest if they know the purpose of the study, and which brand they’re going to help with their answers. Research is often a Left-Brain activity, tied-up in logic, metrics and facts.

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7 Steps to Protect Brand Health with Social Listening

NetBase

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to create a complete picture and help protect your brand’s health !

Brands 55
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CX University Proudly Shares Updated NPS is +88

CX University

Any feedback from customers should be treated with seriousness and care to improve programs, which in turn, should build stronger brand loyalty and happy customers who are eager to refer products or services to their network. They are satisfied with your brand, but not happy enough to be considered promoters. Great customer experience.

NPS 59
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Your KPIs aren’t as important as your Customers’ actual experiences

Zeisler Consulting

Don’t you need scores and metrics for that? Well, yes, of course. Are our numerical goals keeping us from appreciating in the real world how our Customers are interacting with our brand? allowing our Customers to have at it. (If you insist , we could even use those numbers as the quantifiable metrics we want to improve.).