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Vanity Metrics Are Meaningless

NetBase

With the social analytics industry offering a push toward real-time models where information is available as fast as it comes out on channels, leading agencies are seeking solutions that offer predictive analytics as well. Vanity metrics are enticing though. And they’re finding them. Understand impact on certain audience groups.

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Using Predictive Analytics to Smooth the Customer Journey

CloudCherry

We get metrics from the actions that we take in the queue. Luckily for you, you don’t even really need any fancy analytics tools to get this information, though matching it up with the data above can prove tricky without them. The post Using Predictive Analytics to Smooth the Customer Journey appeared first on CloudCherry.

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Taking Instagram Analytics to the Bank

NetBase

We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately. Capturing relevant analytics to support a brand’s social media spend is challenging in itself, made so much more so when the rules of the road are in a constant state of flux.

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Using Social Analytics to Determine Channel Targeting

NetBase

Wasting budget on a social site that your target segment doesn’t frequent is tragic, and easily avoided by using social analytics to determine channel targeting! Understanding the sources your social analytics tool is retrieving data from is step one. Social Analytics Sources that Inform Channel Targeting.

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5 Ways Voice Analytics Software Plays an Integral Role in Improving Customer Experience

CSM Magazine

Software is one of the most important investments for call centres, without the right implementation of modern technology, call centres can swiftly see standards slip in comparison to their competition. What Is Voice Analytics? Average handling time is a metric that is measured by all contact centres.

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For better insights, assess research performance at the department level

Clarivate

Three ways Clarivate is closing information gaps and establishing reliable data for improved decision-making To win more funding and plan a course for the future, institutions need to understand how their research programs currently perform. Contact us to get started with InCites, My Organization or Esploro.

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Your KPIs aren’t as important as your Customers’ actual experiences

Zeisler Consulting

I can hear old bosses (who hired me for my analytical acumen) and even former professors (who instilled that acumen in me in the first place) cringing. Don’t you need scores and metrics for that? Well, yes, of course. Take a look at a top-line CX metric. Just stop. What does that tell you?