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The Power of Business Data: Leveraging Information for Informed Decision-Making

CSM Magazine

Enterprises across the globe are leveraging information to make informed decisions and gain a competitive edge. Types of Business Data: Financial, Customer, Sales, and Operational There are many types of business data, including financial data, customer data, sales data, and operational data.

Data 52
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Top 5 Customer Service & CX Articles for Week of November 27, 2023

ShepHyken

Evolving technologies make it easier to personalise the sales funnel but customer preferences are becoming more demanding. The information is compelling to get a company started on their customer service/CX initiative or add “fuel to the fire” to your existing program, even if it’s doing well. A brand is a promise delivered.

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Top Ways To Keep Your Customer Informed In 2022

CSM Magazine

When you launch a new product or service, host an event, or make changes to your business, the first thing you should do is inform your clients and potential customers. In this article, we will reveal the nine top ways to keep your customers informed in 2022. Why should you keep your customer informed? Retain more customers.

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Forrester Finds AI Used in Marketing by Two-Thirds of B2B Brands

CSM Magazine

That enables marketers to make informed decisions promptly. Sales Forecasting : With AI, businesses can more accurately predict future sales trends based on historical data and market variables. This predictive analysis can inform inventory decisions, sales strategies, and marketing campaigns.

B2B 100
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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

In the context of customer decisions, they can be used to encourage positive behaviors, increase customer engagement, boost sales, and even foster customer loyalty. When it comes to the world of marketing and sales, understanding the psychology of your customers is paramount to influencing their buying behavior.

Sales 115
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Brands Offering Old Time Solutions for Modern-day Social Distancing

NetBase

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. It’s the DIY Bible.

Brands 64
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Silencing the Noise: Unveiling the Impact on Contact Centre Agents and Brands

CSM Magazine

At some point on a consumer journey, almost everyone has experienced background noise so unbearable you’ve had to repeat yourself – and your private information – over and over again. Not only is this a frustrating waste of time for you (the customer), it can also heavily affect a brand’s reputation.

Brands 59