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5 Ways You can Build Customer Trust with Social Media

Russel Lolacher

CONSIDER GETTING SOCIAL . Social media, done well, is an amazingly effective tool at building social capital. The strength of social media is in the “social” portion of the tools: the accessibility and the approachability that comes with connecting with people on a regular basis.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Generic, one-size-fits-all communication and experiences aren’t an effective way to reach them. Real-Time Service, Any Time of Day In the past, consumers would book a hotel by working with a travel agent or picking up the phone. Instead, a recent survey from Statista found that 72% of consumers prefer booking travel online.

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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.

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3 Reasons I Love Ann Handley – and Her Book!

Experience Investigators by 360Connext

First things first, I *highly* recommend her latest book, Everybody Writes , for anyone who has any reason to write anything from a status update to a manuscript. Learn more about the book and how to order. But the way Ann and I met in person for the first time will go down as one of my favorite social meets IRL stories ever.

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Social Media – not the best way to complain

Helen Dewdney

I keep saying that social media isn’t always the best way to complain! In the poll, social media was ranked little more effective than sending a letter when complaining to a retailer. A serious complaint or something that takes more than a few lines to describe is certainly not going to get resolved on social media.

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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The Basics of Social Media Training.

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Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

Customers just expect you to be able to deal as effectively with their problems communicated through Twitter as they do over the phone. So why are companies still not dealing with ‘social customer service’ very well? The Roadmap for Social Customer Service. It is quite frightening!