2020 Research

JANUARY 24, 2024

That’s where hybrid research comes in, combining the strengths of quantitative and qualitative methodologies to provide a comprehensive understanding of the market. QualLink is a groundbreaking API technology that seamlessly integrates qualitative components into quantitative surveys on a variety of platforms.

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2020 Research

OCTOBER 25, 2022

Qualitative research is essential to your plan, but which should you select; digital or in-person qualitative? In this blog, discover the pros and cons of both digital and in-person qualitative research. How Do Businesses Use Digital vs In-Person Qualitative Research? . Market research is a complex process.

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2020 Research

AUGUST 26, 2022

Leveraging QualMeeting®, QualBoard®, and Similar Platforms to Gather Useful Qualitative Data. Regardless of the industry you are in, the key aspects of your marketing plans revolve around quantitative and qualitative data. That’s where qualitative research comes into the picture, and that’s exactly what we’ll be talking about here.

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ijgolding

FEBRUARY 5, 2018

In pledging to my campaign, five wonderful people were rewarded with an interview feature on my blog – what you are reading is the second of the five ( you can read the first – an interview with James Dodkins – here ). I look forward to publishing the other four interviews in the next few weeks.

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SurveySparrow

OCTOBER 20, 2023

In this blog, we will look into the core concepts, their importance, and examples to help you get a clear idea. Qualitative research, on the other hand, explores the depth of human experiences and motivations. Through methods like interviews or focus groups, researchers gain insights into attitudes, behaviors, and emotions.

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ProProfs Chat

JANUARY 4, 2022

Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative approach. . In addition to this, qualitative data can help you encourage discussions, monitor changes in customer behavior and attitudes, conduct meaningful interviews or surveys , and a lot more. .

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2020 Research

MAY 25, 2023

Qualitative research projects are often nuanced and complex, so you need a digital qual platform that’s simple to use and yet accommodates your various needs. This o ption allows for real-time video chats , enabling you to invite respondents into an on-camera interview for deeper insights and richer deliverables.

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2020 Research

MAY 19, 2023

Key Takeaways: Qualitative data is great for revealing insights beyond surface-level observations, providing researchers with a more profound understanding of a particular phenomenon or why respondents think, feel, or behave in particular ways. Data can be classified into two broad categories: qualitative and quantitative.

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Daniel Group

FEBRUARY 23, 2024

This blog is especially worth reading if you consider implementing a CX feedback program or changing your existing one. If they are not otherwise busy, we can collect valuable, detailed information in a 3–5-minute interview. We record all interviews, which are available on our client portal, along with the transcript.

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SurveySparrow

OCTOBER 21, 2023

This blog will look into its meaning, importance, and all that you need to know. It employs qualitative methods such as interviews, focus groups, and ethnographic studies. The data collected is qualitative and lays the foundation for further investigation. Intriguing right? Design research is more than just a process.

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Lumoa

FEBRUARY 7, 2023

From qualitative to quantitative information, actively soliciting feedback to passively analyzing user behavior, text analysis to interviews, VoC data collection can run the gamut. Retain more customers, and improve your relationships with customers. How do you collect VoC data?

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2020 Research

DECEMBER 8, 2022

Digital qualitative research tools have exploded on the market over the last five years, and they are quickly becoming a must-have in your insights toolkit. However, conventional qualitative methods are often too slow to provide the rapid feedback needed to make improvements. Optimize Your Consumer Journey . The solution?

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2020 Research

MARCH 28, 2023

Uncover the current state of in-person qualitative research and what’s next for the industry in our webinar, The Future of Qualitative Research: Insights from a Global Qual Leader. Watch the webinar Are you ready to take your qualitative research to the next level? What do you tell clients who need to rush a qualitative study?

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2020 Research

MARCH 28, 2023

Uncover the current state of in-person qualitative research and what’s next for the industry in our webinar, The Future of Qualitative Research: Insights from a Global Qual Leader. Watch the webinar Are you ready to take your qualitative research to the next level? What do you tell clients who need to rush a qualitative study?

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2020 Research

JULY 25, 2022

In July 2022, Ross McLean, VP of Mobile Qualitative Research at Schlesinger Group, and Isaac Rogers, Chief Strategy Officer, presented “The Joy of Asynchronous Research.”. Digital qualitative research allows enterprises and institutions to gather targeted insights on customer behaviors and preferences. Face-to-face interviews .

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2020 Research

JULY 25, 2022

In July 2022, Ross McLean, VP of Mobile Qualitative Research at Schlesinger Group, and Isaac Rogers, Chief Strategy Officer, presented “The Joy of Asynchronous Research.”. Digital qualitative research allows enterprises and institutions to gather targeted insights on customer behaviors and preferences. Face-to-face interviews .

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2020 Research

OCTOBER 26, 2023

On the other hand, qualitative market research also plays a pivotal role in the concept testing process by delving deep into the minds and emotions of consumers. Unlike quantitative research , which focuses on numerical data, qualitative research explores the needs that drive consumer behavior.

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2020 Research

NOVEMBER 2, 2023

Combine Research Techniques : For the most thorough results, use both quantitative methods , like surveys , and qualitative methods , such as focus groups. Qualitative methods provide more nuanced and detailed responses for greater insight into customer opinion. They might have more to add or may not have understood the question.

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2020 Research

SEPTEMBER 29, 2022

. – Quantitative Fieldwork : This involves in-field research such as offsite and intercept interviews and product tests. Approaches include in-store tests, pen and paper surveys, computer/mobile/tablet/interviewing, mobile surveys, and central location tests. Qualitative Research.

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2020 Research

NOVEMBER 7, 2023

Concept tests can utilize both quantitative and qualitative methods. On the other hand, qualitative methods , such as focus groups and interviews, delve deeper into customers’ thoughts and motivations, offering a more nuanced understanding of their perceptions and emotions.

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2020 Research

JUNE 5, 2023

Key Takeaways: Sampling techniques in qualitative research include purposive, convenience, snowball, and theoretical sampling. It’s crucial to consider the potential impact on the bias, sample diversity, and generalizability when choosing a sampling technique for your qualitative research. Book a consultation for trusted advice.

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SurveySparrow

JUNE 8, 2021

Some examples of primary research are face-to-face interviews, surveys, and social media interactions. Primary and secondary research can be further broken down into two kinds of data: qualitative and quantitative. Qualitative data. Qualitative data is descriptive and conceptual. Interviews. Primary research.

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Daniel Group

SEPTEMBER 22, 2022

Measures (quantitative and qualitative) are essential to understanding how customers perceive your company. The tools used to collect the feedback could be in email format, live interviews, text, kiosks, or other forms of feedback gathering. It includes qualitative as well. Step 1, Measure. Not all customer feedback is negative.

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SurveySparrow

JULY 31, 2023

In this blog, we’ll delve into the world of VOC methodology, exploring its process, methods, sentiment analysis, and real-life examples. Interviews: One-on-one interviews allow you to dig deeper into customer experiences and gather qualitative insights. It involves both quantitative and qualitative analysis.

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Lumoa

DECEMBER 15, 2022

they could then write an informative blog post or create helpful social media content to attract more potential clients. You can collect VoC data through surveys like Capital Bank’s, social media monitoring, customer service interactions, or other qualitative sources. Types of Voice of Customer Analytics. recording calls).

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SurveySparrow

APRIL 12, 2024

This blog will solve the confusion about polls vs surveys! The most common methods are online questionnaires, telephone interviews, and in-person interviews. Surveys can have open-ended questions for qualitative insights. These two terms are often used interchangeably. There are different ways to conduct a poll.

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CX Journey

SEPTEMBER 19, 2018

It appeared on their blog on March 22, 2018. As a result, there's been a greater focus on qualitative research and listening approaches lately. Focus Groups This is definitely a traditional qualitative listening approach. Managers use these with employees as well; those discussions are often referred to as stay interviews.

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SurveySparrow

MAY 18, 2021

Well, this blog will talk about primary research in detail. The researchers use multiple ways like – surveys, observations, and interviews to conduct primary research. Interviews. Conducting one-to-one interviews with your potential customers is a great idea. Interviews could give you outstanding results.

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SurveySparrow

JUNE 29, 2022

Here’s what we’ll cover in this blog: What is participant observation? As the name clearly suggests, participant observation is a research method where the researcher or survey conductor studies a target market or participant group in multiple ways, like observation, interviews, or actively living in their group.

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SurveySparrow

OCTOBER 12, 2023

In this blog, we will look into how questionnaires can transform the way you make decisions. Surveys can include various tools such as questionnaires, interviews, focus groups, and observations. Adaptability: Questionnaires should be adaptable to diverse formats (online, paper, interviews) and audiences.

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2020 Research

OCTOBER 6, 2022

Digital ethnography is a specialized form of qualitative research where market researchers virtually follow a group of consumers for a short or long period and observe them in their natural environment. This type of qualitative research is cost-effective, convenient, efficient, customizable, and scalable. It’s More Flexible .

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C3Centricity

JULY 1, 2019

It is, therefore, understandable that so many companies run to conduct market research, usually a qualitative study, as a first step to improved customer understanding. They then (hopefully) invite relevant employees from marketing, sales, packaging, communications or R&D to watch the interviews or group discussions.

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ijgolding

MARCH 20, 2018

In pledging to my campaign, five wonderful people were rewarded with an interview feature on my blog – what you are reading is the third of the five (you can read the first – an interview with James Dodkins – here ; and the second with Chris Brown – here ). We’ve won several awards for our work.

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SurveySensum

MARCH 27, 2024

So, for that, this blog will talk about the 12 different ways in which you can collect customer feedback and understand your customer and their journey. Customer Interviews Customer interviews are a research method where businesses engage in one-on-one conversations with customers. Sounds like a recipe for success, right?

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Michelli Experience

AUGUST 21, 2018

Recently I wrote a blog in which I offered my definition of experience design. and from quantitative and qualitative customer segment research (e.g., focus groups, customer interviews, direct observation, diary studies, etc.). The Discipline of Service Design.

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BirdEye

JULY 24, 2023

Your customers are talking about you and sharing their reviews everywhere – on Google, Yelp, blogs, social media, YouTube channels, and review sites. Qualitative data is rarely equally valid. Qualitative analysis. Qualitative data can offer insights into personal sentiment and the pain points your customers are facing.

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2020 Research

NOVEMBER 4, 2022

Schlesinger Group recently presented a webinar to highlight one of the most important trends in market research over the past decade: the shift away from separate quantitative/qualitative platforms and products towards hybrid tools that allow users to do both concurrently. Joe Mulvaney – Senior Vice President of North American Qualitative.

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