article thumbnail

Forrester Finds AI Used in Marketing by Two-Thirds of B2B Brands

CSM Magazine

AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Let’s delve into how AI is augmenting B2B marketing strategies and the opportunities and challenges it presents.

B2B 100
article thumbnail

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. 15,000 members participated before the Loyalty Magazine Awards submission deadline (February 2020), and by March, the trial had been rolled out permanently to stores UK-wide[i].

Loyalty 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How New York-Based B2B Market Research Companies are Helping Firms Navigate a Post-Pandemic Market

CSM Magazine

In New York City, the business-to-business (B2B) sector is large and ever-changing. Post-Pandemic Market B2B market research organisations in New York offer customised services to assist businesses in making educated decisions.

B2B 52
article thumbnail

Merchant Accounts for B2B Payment Processing

CSM Magazine

Because of this, you will require an entirely different approach for the types of transactions you expect to encounter more often in your business sales. Merchant Accounts For B2B Payment Processing. Depending on your needs, you select which tier you require for your B2B transactions. Level I Tier. Level II Tier. Level III Tier.

B2B 52
article thumbnail

Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

25 Ways to Proactively Spot Your Customers’ Pain Points by Call Centre Helper Magazine (Call Centre Helper Magazine) When struggling to deal with customer demand, a lot of contact centres try to recruit more people. That includes B2C, B2B, and G2C (Government to Citizen). My Comment: I didn’t know Apple had a magazine. (I

article thumbnail

The Show Starts When the Phone Rings

ShepHyken

I was reading an article by Jeff in a magic magazine. Depending on what we sell, whether B2B or B2C, the buying cycle may take more than one visit. Everything that happens leading up to the sale is part of the customer experience. Most people think service happens after the sale. They look around and research.

article thumbnail

Top 13 marketing channels for your business

BirdEye

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.