Dapresy

FEBRUARY 27, 2018

And, Dapresy is well represented amongst top Canadian research firms and within enterprise market research teams spanning financial, telecommunications, loyalty, government, entertainment, non-profit, and technology – all looking for a more efficient and effective way to report market research data.

Report 40

Report Innovation Telecommunications Marketing 40

CSM Magazine

FEBRUARY 15, 2024

Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. As data analytics become increasingly prevalent in marketing campaigns, concerns around user consent and data usage bubble up.

Engagement 52

Engagement Entertainment Video Analytics 52

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #4: Make it innovative.

Tips 59

Tips Gamification Engagement Marketing 59

Storyminers

JUNE 3, 2022

Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. 2016 Answer. than ever before. Here’s why.

Trends 147

Trends Customer Experience Wireless Entertainment 147

CSM Magazine

APRIL 22, 2024

As the market becomes more competitive, the focus has shifted towards not only attracting customers but also retaining them through exceptional service experiences. These approaches leverage data analytics and artificial intelligence to offer a highly tailored experience that not only meets but anticipates the needs of each customer.

Customer Service 52

Customer Service User Experience Chatbots Touchpoint 52

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets.

Financial 99

Financial Multi-Channel Marketing Analysis 99

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. Teams are enhancing the overall experience with features like barber shops, rock walls, and zip lines, turning sports venues into entertainment centers.

Sports 98

Sports Tourism Entertainment Technology 98

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. Such leaps often require bold, innovative thinking, and a deep understanding of customer needs and expectations.

Connections 111

Connections Customer Experience Social Media Analysis 111

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Mankind has an advantage on our planet because of our level of intelligence and ability to innovate fairly quickly. Innovation in markets has been going on for centuries. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Lithium

MAY 2, 2023

More information about the Khoros Kudos Awards can be found on the contest page on Atlas Marketing The Social Marketing Paradox - Redux Something rather curious has happened since the inception of social media. Suddenly every brand now had a mainline into their customer’s entertainment feeds.

Entertainment 52

Entertainment Social Media Analytics Brands 52

SurveySparrow

SEPTEMBER 5, 2023

Differentiating in a Crowded Market Imagine two car brands with similar models and features. Brands that provide memorable interactions stand out in a crowded market. Brands are using data analytics to understand buying patterns, preferences, and pain points. What sets them apart?

Automotive 52

Automotive Trends Strategy Customer Experience 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Thematic

FEBRUARY 11, 2024

This year Medallia announced a self-service agile market research suite and 4 innovations in Generative AI. Last year, we wrote about how Atlassian built infinite customer feedback loop using AI which is based on similar ideas: personalized connection with users through granular feedback analytics.

Conference 62

Conference NPS Hotels Self Service 62

NetBase

FEBRUARY 21, 2019

To fill this much needed gap in the social analytics market, NetBase now offers 51 months of extended history across all available sources of consumer feedback including Twitter, Facebook, Reddit, YouTube, Blogs, Forums, News, Consumer Reviews, Professionals reviews and more. Here we see comparison of the PyeongChang and Rio Games.

Analytics 40

Analytics Industry Social Media Analysis 40

Lithium

MARCH 1, 2022

Planning a TikTok marketing strategy can be daunting at first. The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Hello to all of our Atlas members! Save your spot.

e-support 52

e-support Entertainment Analytics Social Media 52

CSM Magazine

NOVEMBER 28, 2022

With their help, you can improve customer service, increase customer loyalty to your company, and develop an effective and lucrative marketing campaign. Implementing such innovative technologies expands the capabilities of the company and contributes to its digital transformation. How do indoor positioning and navigation systems work?

Customer Experience 52

Customer Experience Transportation Analytics Entertainment 52

Oracle

SEPTEMBER 9, 2019

Oracle OpenWorld 2019 will take place September 16 – 19 in San Francisco, with over 2,000 unique sessions planned on topics including breakthrough innovation and technology. Featured entertainment. Presented by Steve Earl, Sr Director Product Marketing, Oracle; Abbas Makhdum, Director CX Product Marketing, Oracle.

Technology 45

Technology Entertainment B2C Airlines 45

Storyminers

JANUARY 12, 2017

Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. 2016 Answer. than ever before. Here’s why.

Trends 171

Trends Customer Experience Wireless Entertainment 171

Alida

JULY 28, 2016

Here’s a look at the rise of big data hype, its untimely death and what it all means for for marketers, researchers and other business professionals who use customer intelligence. Big data also refers loosely to the analytical tools employed to make sense of all this information. The rise of big data. As early as 1990, Peter J.

Data 100

Data Social Media Analytics Entertainment 100

Qualtrics

JULY 23, 2019

Without data and market research , you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. These market research professionals bring you the latest news and thought-leadership so you can stay on top of your research game.

Marketing 32

Marketing Handbook Net Promoter Score Entertainment 32

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Source: Accenture.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

Natalie Petouhof

JANUARY 30, 2016

They welcome all Digital Analytix customers into the Adobe family and will provide clients with the exceptional innovation and customer support. Enterprise analytics is a strong and strategic focus at Adobe. To learn more about their current strategy and product offerings, you can go here: adobe.com/analytics.

Analytics 40

Analytics Entertainment Innovation Video 40

Qualtrics

JANUARY 16, 2019

The market research industry is evolving. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Market research conferences are a great way to gain insights, strategize new ideas, and network with other professionals in your industry.

Conference 28

Conference Marketing Case Study Analytics 28

Oracle

AUGUST 13, 2019

Breakout session featuring Mark Johnson, Senior VP, NA Tech Public Sector, Oracle, Celeste O’Dea, Business Development Director, PS Technology, Federal & Canada Applications, Oracle, and Susan OConnor, Global Director, Public Sector Industry Marketing, Oracle. Breakout session featuring Rattan I.

Industry 47

Industry Self Service Government Healthcare 47

Chadwick Martin Bailey

OCTOBER 26, 2020

Additionally, we are all streaming more digital entertainment (TV shows, movies, and online gaming for the kids) now that we don’t go out anymore. And the interactions across different types of motivations can be highly prescriptive for laying successful go-to-market plans in the face of extreme uncertainty. They did not.

Video 124

Video Entertainment Technology Connections 124

Optimove

OCTOBER 4, 2022

And whilst this number will continue to grow into 2023 (and likely way beyond), mobile marketing is experiencing a seismic shift as the recent privacy upgrades from both Google and Apple present new challenges for both developers and marketers. Right now, Samsung dominates the foldables market with an impressive 88% market share.

Trends 52

Trends Competitive Advantage Transportation Entertainment 52

BirdEye

APRIL 5, 2023

Whether you’re launching a cutting-edge tech venture, opening the doors to a fashion-forward boutique, or brewing up something special in a charming café, our list of business name ideas is your ticket to finding a name that truly speaks to your target market and embodies your brand’s unique vibe.

Government 98

Government Tips Social Media Consulting 98

Optimove

FEBRUARY 10, 2022

As we move forward, new, unfamiliar marketing variants make themselves known and say, “deal with us.” ” 2021 wasn’t short on those marketing challenges: rising costs, diminishing stock, severe delivery chain issues, and that virus still wreaked havoc on our daily lives, the way we shop, our work habits, and social life.

CRM 52

CRM B2B Advertising Entertainment 52

NetBase

DECEMBER 3, 2019

Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. The 2019 Consumer Experience Analytics Report: EMEA has answers! Overall, the job titles of those surveyed gave a strong sense of businesses taking social analytics insight seriously. Web analytics. What did we learn?

Report 52

Report Analytics Entertainment Survey 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Athletes are more entertaining, stats are more revealing, tech is more advanced, and the experience is prime! But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51