CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

AWS Machine Learning

SEPTEMBER 9, 2022

Amp wanted a scalable data and analytics platform to enable easy access to data and perform machine leaning (ML) experiments for live audio transcription, content moderation, feature engineering, and a personal show recommendation service, and to inspect or measure business KPIs and metrics. Business intelligence (BI) and analytics.

Analytics 70

Analytics Data Customer Engagement Engagement 70

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #6: Make it entertaining.

Tips 59

Tips Gamification Engagement Marketing 59

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Nutrisystem Wins using Advanced AI to Power Social Analytics. And with the Dietary Supplements Market to reach 210.3 billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

NetBase

SEPTEMBER 26, 2019

Social analytics are immensely valuable to any business, but making the business case for it can be challenging. Our latest report, Making the Business Case for Social Analytics , answers these questions and more. Competitive advantages/savings social analytics creates. Media and entertainment. Why people are buying.

Analytics 40

Analytics Competitive Advantage ROI Entertainment 40

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. Teams are enhancing the overall experience with features like barber shops, rock walls, and zip lines, turning sports venues into entertainment centers.

Sports 98

Sports Tourism Entertainment Technology 98

Lumoa

JANUARY 3, 2023

In this video, Carlos imparts his knowledge gained through extensive experience in market research and product/service design – giving you all the tips needed for successful survey creation! Designing surveys is an important part of market research, and it requires a great deal of thought and care. Survey Design Best Practices.

Survey 394

Survey Metrics NPS Effort Score 394

CSM Magazine

FEBRUARY 15, 2024

Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. As data analytics become increasingly prevalent in marketing campaigns, concerns around user consent and data usage bubble up.

Engagement 52

Engagement Entertainment Video Analytics 52

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets.

Financial 101

Financial Multi-Channel Marketing Analysis 101

CSM Magazine

NOVEMBER 3, 2023

The Importance of Customer Satisfaction in Sport Betting Customers are largely accustomed to receiving high levels of support while engaging with an extensive variety of online entertainment and retail industries and countless other online businesses.

Sports 52

Sports Customer Satisfaction Gamification Strategy 52

NetBase

JUNE 20, 2019

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your influencer strategy. Not All Influencers Are Equal. Number of followers?

Analytics 43

Analytics Entertainment Retail Brands 43

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

Storyminers

JUNE 3, 2022

Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. 2016 Answer. than ever before. Here’s why.

Trends 147

Trends Customer Experience Wireless Entertainment 147

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

CSM Magazine

APRIL 22, 2024

As the market becomes more competitive, the focus has shifted towards not only attracting customers but also retaining them through exceptional service experiences. These approaches leverage data analytics and artificial intelligence to offer a highly tailored experience that not only meets but anticipates the needs of each customer.

Customer Service 52

Customer Service User Experience Chatbots Touchpoint 52

SurveyGizmo

DECEMBER 17, 2021

By Anne-Marie Roerink, Founder of 210 Analytics. 210 Analytics provides market research to the food retailing industry, and we use Alchemer to perform our analysis. Eating out was how we entertained with others. That is why we, and most market researchers, will continue to survey audiences throughout the coming year.

Retail 96

Retail Entertainment Trends Social Media 96

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. But in an extremely competitive market, the customer’s attention is most precious.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

APRIL 23, 2020

So much of marketing now centres on ‘experience’, how do we provide that for our customers, how do we encourage our buyers to invest in the story of our product and how do we encourage them to share that experience, and by extension our product, on their social channels? The next frontier must be virtual.

Customer Journeys 52

Customer Journeys Customer Experience Marketing Social Media 52

CSM Magazine

MAY 5, 2023

These are critical skills in today’s job market. Graduates of this degree can pursue careers as editors, writers, teachers, librarians, public relations specialists, or any other profession that requires strong communication and analytical skills. Graduates can pursue careers in advertising, marketing, and public relations.

Social Media 52

Social Media Advertising Entertainment Culture 52

BirdEye

AUGUST 28, 2023

And that’s even more true in a market that experiences rapid growth and constant change. You can splash with an up-to-speed social media strategy on the best marketing methods to reach potential customers. 3 – Sell more with social media marketing There’s a lot of value in having a brand-centric social media site.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

Dapresy

FEBRUARY 27, 2018

And, Dapresy is well represented amongst top Canadian research firms and within enterprise market research teams spanning financial, telecommunications, loyalty, government, entertainment, non-profit, and technology – all looking for a more efficient and effective way to report market research data.

Report 40

Report Innovation Telecommunications Marketing 40

Magellan Solutions

FEBRUARY 15, 2024

Bedside manners in entertaining patient concerns over phone conversation are as important as in healthcare facility visits. Latest technology – Large outsourcers invest heavily in analytics, CRM, speech recognition, and other tools to optimize the patient experience and provider operations. This raises satisfaction.

Call Center 52

Call Center Healthcare Company Hospitality 52

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 111

Connections Customer Experience Social Media Analysis 111

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. For e-commerce businesses, it’s like harnessing the ever-changing winds of the market and navigating through them. As of 2022, global e-commerce sales surpassed $5.7

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

NetBase

FEBRUARY 21, 2019

To fill this much needed gap in the social analytics market, NetBase now offers 51 months of extended history across all available sources of consumer feedback including Twitter, Facebook, Reddit, YouTube, Blogs, Forums, News, Consumer Reviews, Professionals reviews and more. Here we see comparison of the PyeongChang and Rio Games.

Analytics 40

Analytics Industry Social Media Analysis 40

Lithium

MAY 2, 2023

More information about the Khoros Kudos Awards can be found on the contest page on Atlas Marketing The Social Marketing Paradox - Redux Something rather curious has happened since the inception of social media. Suddenly every brand now had a mainline into their customer’s entertainment feeds.

Entertainment 52

Entertainment Social Media Analytics Brands 52

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Recently visited commercial locations such as stores, restaurants, or entertainment venues. Competitive Analytics. Timestamps and device information. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

Thematic

FEBRUARY 11, 2024

This year Medallia announced a self-service agile market research suite and 4 innovations in Generative AI. Last year, we wrote about how Atlassian built infinite customer feedback loop using AI which is based on similar ideas: personalized connection with users through granular feedback analytics. So, technically we are a partner.

Conference 62

Conference NPS Hotels Self Service 62

Think Customers

OCTOBER 5, 2020

Marketers are eager to engage TikTok’s rapidly growing audience but like any platform, there’s an art and a science to creating content that will resonate on the video app. What makes TikTok such a compelling platform for consumers and marketers? It’s extremely entertaining. TikTok has about 100 million monthly active U.S.

Marketing 52

Marketing Strategy How To Omni-Channel 52

CSM Magazine

OCTOBER 6, 2022

and continental Europe are strategic markets for us. European, and American clients in the media and entertainment, digital commerce and retail, travel, financial services, and insurtech industries. and Ireland is the largest CXM market in Europe, with $7.5 billion European market. About ResultsCX.

Self Service 52

Self Service Entertainment Multi-Channel Telecommunications 52

West Monroe

APRIL 7, 2022

At least partly in response to these changing market dynamics, sell-side diligence (also called vendor due diligence) has gained traction in the U.S. Here’s what we found: Market challenges have caused PE firms to rebalance risk mitigation and value creation. Firms intend to apply more tech and analytics.

Entertainment 52

Entertainment Analysis Analytics Trends 52

Lithium

MARCH 1, 2022

Planning a TikTok marketing strategy can be daunting at first. The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Hello to all of our Atlas members! Save your spot.

e-support 52

e-support Entertainment Analytics Social Media 52

NetBase

APRIL 21, 2020

?Monitoring social analytics for trends may sound boring, but P&G is proving how exciting – and lucrative – it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching for an edge in a depressed market.

Trends 68

Trends Social Media Analytics Video 68

C3Centricity

MAY 25, 2020

Although companies realize they desperately need to dig into data analytics to maintain their business position, 45% surveyed think their current internal IT development cycles are not sufficient for new analytics and don’t fulfill their business requirements. New Data-Sharing Attitudes Spark Next Era of Marketing Personalization.

Technology 194

Technology Analysis Data Consumers 194