BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. For continuous improvements and creative innovations, to stay ahead of your competitors. We all do it!

Marketing 52

Marketing Entertainment Social Media Course 52

AWS Machine Learning

OCTOBER 27, 2023

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.” Grab the popcorn because you’re in for a treat!

Marketing 88

Marketing Travel e-support Entertainment 88

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Take advantage of new methodologies in research innovation. Use consumer insight through the product innovation cycle.

Innovation 100

Innovation Marketing Social Media Healthcare 100

CSM Magazine

FEBRUARY 12, 2024

To host an event that not only stands out but also resonates within your industry requires careful planning, innovation, and attention to detail. Thoughtful Branding and Marketing Effective branding and marketing before, during, and after the event are essential for creating a lasting impact.

Industry 95

Industry Tips Entertainment Transportation 95

NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. 89% of marketers are using social media to advertise. That number is set to increase.

Innovation 73

Innovation Brands Social Media Advertising 73

Oracle

NOVEMBER 5, 2019

Retail innovation is constantly evolving, from established brands testing new customer experiences to the changing face of service delivery. What retail innovations are on the horizon for 2020? No matter where a retailer’s focused on immediately, the evolving last mile will be a key focus of retail innovation in 2020.

Retail 76

Retail Innovation Self Service Conference 76

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Oracle

APRIL 10, 2020

So, how are streaming services and digital content solutions staying ahead of the game and innovating in 2020? We asked consumers to provide examples of streaming, virtual, and digital innovations they’ve seen in 2020, and here are 10 of them. ” Brandon Wilkes, Digital Marketing Manager, The Big Phone Store.

Innovation 52

Innovation Trends Entertainment Video 52

Dapresy

FEBRUARY 27, 2018

And, Dapresy is well represented amongst top Canadian research firms and within enterprise market research teams spanning financial, telecommunications, loyalty, government, entertainment, non-profit, and technology – all looking for a more efficient and effective way to report market research data.

Report 40

Report Innovation Telecommunications Marketing 40

Wired and Dangerous

JANUARY 3, 2017

We believe this year will be remembered in years to come as one in which people in the world of work embraced the spirit of innovative service – consistently providing customers with a unique and unexpected customer experience creation. Thank you for following our innovative service blog. Value – unique is different from value – added.

Innovation 79

Innovation Entertainment System Communication 79

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #4: Make it innovative.

Tips 59

Tips Gamification Engagement Marketing 59

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 52

CRM Marketing Chief Customer Officer Entertainment 52

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. Teams are enhancing the overall experience with features like barber shops, rock walls, and zip lines, turning sports venues into entertainment centers.

Sports 98

Sports Tourism Entertainment Technology 98

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

Analysis 111

Analysis Marketing Self Service Wireless 111

CSM Magazine

FEBRUARY 15, 2024

Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. As data analytics become increasingly prevalent in marketing campaigns, concerns around user consent and data usage bubble up.

Engagement 52

Engagement Entertainment Video Analytics 52

Alida

OCTOBER 4, 2016

In one breakout session, Molly Schmied, director of market research and insights at the Ohio State University, and Jason Minser, director of customer research at the Washington Metropolitan Area Transit Authority, joined Kelly Gartshore, Vision Critical VP of customer success, to discuss new ways of increasing community engagement.

Engagement 250

Engagement Strategy Entertainment Exercises 250

Optimove

FEBRUARY 11, 2021

The Heptagons (as we call them around here) recognize outstanding achievements of individual marketers, marketing teams, and marketing campaigns across industries. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is. Top Individual Marketer Awards.

CRM 52

CRM Marketing Entertainment Course 52

CSM Magazine

JANUARY 8, 2024

For enthusiasts of Bitcoin, especially those who enjoy the thrill of Bitcoin gambling, there’s a wealth of entertainment that delves into themes of digital finance, futuristic technology, and the societal implications of these advancements. It has also made a significant impact on popular culture, particularly in film and television.

Entertainment 52

Entertainment Financial Culture Technology 52

CSM Magazine

JANUARY 2, 2024

Collaboration with Entertainment Partners High rollers seek more than just gaming; they desire a holistic entertainment experience. Data analytics can help casinos identify preferred entertainment options among their high roller clientele. Adapting to Changing Trends The casino industry is dynamic, with trends evolving rapidly.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Mankind has an advantage on our planet because of our level of intelligence and ability to innovate fairly quickly. Innovation in markets has been going on for centuries. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

Maru Group

SEPTEMBER 6, 2022

By Maru Entertainment & Technology | September 6, 2022. The Web3 innovation of NFTs (Non-fungible tokens) is not going anywhere. Maru’s Entertainment and Technology team has fielded the first wave in its quarterly assessment of NFT perceptions. This is furthered when assessing interest levels in a future NFT purchase.

Consumers 69

Consumers Entertainment Groups Technology 69

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets. They will invest in fulfillment and technology to enable expansion.

Financial 102

Financial Multi-Channel Marketing Analysis 102

CSM Magazine

APRIL 22, 2024

As the market becomes more competitive, the focus has shifted towards not only attracting customers but also retaining them through exceptional service experiences. Seamless Integration One innovative way platforms are integrating these technologies is through game features that also serve as engagement tools.

Customer Service 52

Customer Service User Experience Chatbots Touchpoint 52

CSM Magazine

APRIL 16, 2024

Online casinos are not just places for digital entertainment; they are platforms where the experience of each user can define the longevity and success of the casino itself. With a reputation for excellent customer support and a wealth of bonuses, an online casino can distinguish itself as a leader in a competitive market.

Tips 52

Tips Knowledge Base Multi-Channel Self Service 52

ECXO

APRIL 10, 2024

This could involve innovative approaches to product design, unique marketing strategies, or exceptional customer service that exceeds customer expectations. Such leaps often require bold, innovative thinking, and a deep understanding of customer needs and expectations.

Connections 111

Connections Customer Experience Social Media Analysis 111

Vonage

JUNE 5, 2018

If these expectations are not met, especially in highly competitive markets, customers can easily switch to a competitor that is better equipped. In competitive markets especially, conditions change rapidly. The Ritz-Carlton Hotel Company. How Disney approaches customer service.

Self Service 136

Self Service Company Hotels Entertainment 136

Alida

JUNE 6, 2018

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. This has accelerated the brand’s ability to bring new capabilities to market. Great minds think alike—even fierce competitors.

Apparel 153

Apparel Retail Innovation Entertainment 153

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Blake Morgan

DECEMBER 13, 2022

They are looking for escapism, and the company that can provide the right balance of entertainment and value will come out on top. The streaming wars created a saturated market that requires customers to have multiple subscriptions to watch their favorite shows. So, what comes next for streaming?

Entertainment 59

Entertainment Customer Centricity Innovation Customer Focused 59

Storyminers

JUNE 3, 2022

More customers will want more to do (information, entertainment, service, repair, etc.) Mike is the founder of Storyminers, an innovative Atlanta firm that helps retail and other service brands to envision their ideal customer experience and bring it to life. More shopping will happen before people head to the store than ever before.

Trends 147

Trends Customer Experience Wireless Entertainment 147

Oracle

FEBRUARY 21, 2018

Oracle is hosting its annual Modern Customer Experience conference April 10 – 12, 2018 in Chicago, with over 250 planned sessions spanning customer experience focus areas like sales, commerce, service, and marketing. 150+ marketing activities. Innovation. Entertainment. 90+ sales activities. • 80+ commerce activities. •

Customer Experience 94

Customer Experience Entertainment Conference Case Study 94