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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic. During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. Hence, “blended”. Still not getting the gist of it?

Retail 260
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent. Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails.

ROI 226
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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. Across all sectors, second quarter online sales surged 32%, with consumers spending $211.5 Convenience: First Among Equals.

Loyalty 156
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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. Over 1,000,000 people have taken one of his video-based training courses on LinkedIn Learning. He also sits on the board of Directors for CSPN.

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5 Top Customer Service Articles of the Week 3-21-2022

ShepHyken

59% percent of the more than 1,000 consumers we surveyed feel that customer service is worse now than before the pandemic. 5 Tips to Increase Your Customer Satisfaction in 2022 and Beyond by Wise Marketer Staff. Of course, there’s much more in this outstanding article. State of Consumer Behavior 2022 by Raydiant.

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6 Trends in Customer Experience in 2022

Forcivity Salesforce

These trends are looking to continue into the new year; 2022 will be less about revolution, and more about refinement on what has become the mainstream. of consumers increased their phone usage, as well as 49% increased time on their computers, throughout the rise of the pandemic. The more things change, the more they stay the same.