BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. Across all sectors, second quarter online sales surged 32%, with consumers spending $211.5 Convenience: First Among Equals.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

InMoment XI

JANUARY 20, 2024

Retail consumers expect, and sometimes demand, experiences that are tailored to their unique needs and preferences. What’s more, they expect a brand to keep pace as their needs and preferences evolve over time. Descriptive Insights : These insights paint a picture of how a customer has engaged with a brand in the past.

Retail 260

Retail Customer Experience Social Media Chatbots 260

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

InMoment XI

DECEMBER 15, 2022

Of course not, you’re using your smartphone that tells you where you are, when to turn, and if there is an accident up ahead. You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time.

Trends 529

Trends How To Social Media Survey 529

Beyond Philosophy

FEBRUARY 15, 2024

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. Of course, learning about how your present experience evokes emotions doesn’t have to rely on technology. Click here. Thanks for reading, we appreciate you!

Connections 89

Connections Loyalty Brands How To 89

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. Today’s consumer wants a relationship with the companies he decides to do business with. The point is this: A consumer wants to feel that a company cares about them as a person, not just as part of a sales figure. The design itself.

Survey 170

Survey Brands Social Media Sports 170

NetBase

DECEMBER 19, 2019

Younger consumers are cut from a different cloth – or at least one that’s much more transparent than their forbears. They know exactly what they want from the world, and from brands, and they’re very vocal about it online. Understanding Consumer Attraction. Dove Dives Right In. It was well ahead of its time with that move.

Consumers 52

Consumers Brands Advertising Marketing 52

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. It’s not, of course. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on.

Tools 98

Tools Brands Ecommerce Advertising 98

QuestionPro Audience

MAY 4, 2018

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. A change in consumer preference in social media or a minor dislike in a product feature can make a huge difference. Brands don’t need titanic surveys.

Brands 191

Brands Marketing Social Media Survey 191

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Brands trigger emotional responses. In fact, 63.6 In fact, 63.6

Brands 104

Brands Marketing Social Media Sports 104

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. According to a recent HubSpot survey, 47 percent of consumers said they digest three to five pieces of content before making a buying decision.

Consumers 83

Consumers Tools Brands Marketing 83

Forrester's Customer Insights

NOVEMBER 18, 2021

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales, can still drive value from direct customer engagement. However, the benefits […].

Consumers 26

Consumers Brands Retail Course 26

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands are people too, after all. At least as far as consumer perception goes. Brands Are People Too.

B2C 98

B2C B2B Brands Trends 98

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62

Course Analytics Social Media Brands 62

ModSquad

MAY 13, 2021

When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Of course, discounts and promotions build excitement and anticipation among your audience, and the memory of a great deal will play a part in their future online shopping choices.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

NetBase

MAY 28, 2020

Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! And perhaps no brand is enjoying their moment in the sun more as a result than No. But, brands like No. 2 toilet paper.

Brands 89

Brands Trends Social Media Consumers 89

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. For that reason, you must make sure that your company is continually welcoming to potential consumers and clients. Choosing a Good Name for Your Brand Is Important. This implies that all businesses must work very hard to draw in leads.

Brands 52

Brands Tips Social Media Financial 52

Strativity

JANUARY 6, 2023

In times of economic turmoil, brands tend to think of cost-saving measures such as limiting new products or cutting overheads as the ultimate solution to budgetary woes. This year and beyond, companies in any space—whether apparel, food, or fitness—need to prioritize creating ecosystems consumers can’t live without.

Brands 52

Brands Apparel Airlines Hotels 52

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Of course, it’s not as simple as an either/or choice between in-store or online. Brands might even consider partnering products.

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

NetBase

APRIL 6, 2020

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. We have five ways brands should adapt their Covid-19 marketing to emulate the spicy chicken brand’s success. Winning Combo for Consumer Love. Know Your Brand Voice. Take Risks.

Consumers 64

Consumers Advertising Social Media Brands 64

CSM Magazine

SEPTEMBER 8, 2023

At some point on a consumer journey, almost everyone has experienced background noise so unbearable you’ve had to repeat yourself – and your private information – over and over again. Not only is this a frustrating waste of time for you (the customer), it can also heavily affect a brand’s reputation.

Brands 59

Brands Average Handle Time Call Recording Software 59

NetBase

MAY 15, 2020

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98

Brands Healthcare Hospitality Transportation 98

CSM Magazine

DECEMBER 22, 2022

But the difference today is that there are more and more of them being built, to the pleasure of consumers who are adopting them willingly. Here is a quick glance into B2C marketplaces and the reasons why consumers prefer them to physical stores. It means that a Business is selling to Consumers. What is a B2C Marketplace?

B2C 52

B2C Consumers Transportation B2B 52

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom. Quite a feat! And TRX is doing just that.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

Centercode

DECEMBER 17, 2020

And with many of us spending a lot more time at home, consumers are bringing more of these complex products into closer quarters, increasing the demand for products that interact seamlessly with each other and stay in sync even as iterations and updates occur across their tech ecosystems. Whether or not the brand is “high-end.”

Consumers 59

Consumers Industry Survey Retail 59

C3Centricity

OCTOBER 22, 2018

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. Over the course of the days I spent at the hospital and then the clinic, I saw many different doctors, nurses.

Healthcare 202

Healthcare Consumers Customer Service Company 202

NetBase

FEBRUARY 4, 2020

Super Bowl commercials are money well spent for brands seeking maximum promotional impact. Brands wisely seek to cash-in with consumers and generate long-term value from their very significant investment. Some brands build hype ahead of the game, while others launch ads designed to surprise and delight.

Consumers 64

Consumers Course Analytics Brands 64

ShepHyken

OCTOBER 4, 2019

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Finding new customers is, of course, costlier when compared to retaining the existing ones. An effective customer engagement platform allows you to reward your brand loyals.

Brands 119

Brands Engagement How To ROI 119

NetBase

MARCH 20, 2020

You’ve spent years building your brand and one hiccup sends things south. Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their ears to the ground. Crisis Management – Consumer Values Matter. Brands are built on the values of their customers.

Consumers 56

Consumers Social Media Exercises Brands 56

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159

Brands Marketing Advertising Measurement 159

NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

NetBase

JULY 17, 2020

Differentiating your brand requires next level consumer understanding. And NetBase Certification helps brands and agencies become expert at this through targeted, in-depth explorations of social analytics capabilities. Capturing consumer verbatims to see precisely what they love and hate.

Consumers 52

Consumers Analytics Social Media Analysis 52

NetBase

FEBRUARY 7, 2020

And it has consumers and investors talking, while creating a host of opportunities for the airline. And looping back to the consumer impact, we see lots of opportunity there as well. Carbon Neutral Consumer Impact. Having made this move first is something that will be remembered by consumers. Social listening reveals all.

Consumers 67

Consumers Airlines Trends Social Media 67

NetBase

APRIL 22, 2020

Consumer confidence is low right now and brands are switching gears to maintain relationships. Monitoring consumer investment mindset in light of COVID-19 will be important. The economy is fueled by consumer spending, and for quite some time now, economists have been able to predict and measure future trends. in February.

Consumers 60

Consumers Social Media Trends Conference 60