QuestionPro Audience

JANUARY 12, 2018

While not exactly new to the market (both Amazon Echo and Google Home launched over a year ago) consumers are coming out in droves in 2018 to purchase these smart speakers. Consumers are drawn to the ability to use these voice activated assistants to make their lives easier, from creating shopping lists to calendar reminders and beyond.

Consumers 265

Consumers Advertising Report Study 265

Optimove

FEBRUARY 23, 2023

Do you often roll your eyes upon receiving another “Sunday Funday” email from some brand? Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. For brands, needless to say, but we will, this is not good. Cold consumer shoulder!

Consumers 52

Consumers Marketing Advertising Brands 52

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98

Brands Analytics Consumers Technology 98

ShepHyken

AUGUST 29, 2022

11 Brands Winning With Memorable in-store Experiences by Bobby Marmahat. Retail Customer Experience) Top brands know that providing a great in-store experience is key when it comes to brick-and-mortar success. Advertising Specialty Institute) The ability to attract customers is what makes or breaks a business.

Customer Service 65

Customer Service Customer Retention Loyalty Advertising 65

Optimove

AUGUST 15, 2023

QR code scans quadrupled in 2022; 72% of us scan a QR code at least once a month (MobileIron), and recent predictions tell us that 99.5 If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Need a bit of convincing? Long and short?

Brands 52

Brands Marketing Advertising Video 52

SurveySparrow

DECEMBER 11, 2020

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

Advertising 52

Advertising Strategy Chatbots Social Media 52

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. And that, in a nutshell, is the story of 2022.  So, what have we accomplished in 2022 to help marketers do better? It’ll be smooth sailing from here on end.”

CRM 52

CRM Sports Marketing Apparel 52

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

C Space

MAY 5, 2020

The Brand Move Roundup – May 5, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. down and the Italian market falling 97.5%

Brands 52

Brands Advertising Comparison Sales 52

CSM Magazine

FEBRUARY 23, 2022

90% of US consumers shopped on Amazon, and 65% shop on Amazon at least once a month. Experts predict that Prime users in the US will reach 153 million by 2022. You need to have a structured, well-written, and calculated business strategy identifying your brand, products, mission, vision, budget, and long-term goals.

Fashion 52

Fashion Sales Healthcare Video 52

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. and U.K.

Brands 52

Brands Airlines Policies Social Media 52

NetBase

AUGUST 3, 2020

Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

Marketing 97

Marketing Social Media Fashion Advertising 97

SurveySparrow

APRIL 28, 2022

Market Research Questions To Use In 2022. 25 Market Research Questions To Use In 2022. Where do you think our brand stands compared to (competitor’s name)? Do you like the way they market and advertise their products? Scanning the internet for new trends is an absolute time-consuming process. Here we are now.

Marketing 52

Marketing Chatbots Survey Groups 52

C Space

JUNE 11, 2020

The Brand Move Roundup – June 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Fifteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Retail Government Advertising 52

Forrester's Customer Insights

JANUARY 27, 2022

Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy.

Measurement 26

Measurement Marketing Omni-Channel Advertising 26

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Data 52

Data Marketing Multi-Channel B2C 52

Retently

MARCH 23, 2023

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

Net Promoter Score 102

Net Promoter Score Company NPS Effort Score 102

Fox Metrics

JUNE 25, 2020

New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. A 2019 Edelman Brand Trust Survey found that 60% of consumers trust the opinion of influencers about products and services. Programmatic Advertising. Is it working?

Trends 111

Trends Marketing Social Media Advertising 111

Optimove

NOVEMBER 24, 2022

According to Shai Frank, VP of Product at Optimove, “Data shows the average time spent on social media worldwide is two hours and 27 minutes a day in 2022, with TikTok being the preferred destination for Gen-Z audiences.” ” A full MarTech advertising stack that enables holistic messaging across all platforms.

Social Media 52

Social Media Advertising Marketing Examples 52

SurveySensum

FEBRUARY 9, 2024

In 2022, the global market research industry earned $82 billion in revenue. This information is essential for brands to develop and offer products and services aligning with customer expectations. These insights allow your brand to foster stronger and more meaningful client relationships.

Tips 52

Tips Marketing Trends Groups 52

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

BirdEye

DECEMBER 21, 2022

They’ve continued to invest in their ad platform, allowing businesses to bolster their brand awareness. TikTok saw a whopping $4 billion in advertising revenue in 2021 alone, and that number is expected to triple by 2026. Invest in TikTok ads to get your brand and products in front of your followers’ eyes.

Social Media 97

Social Media Trends Video Brands 97

C Space

OCTOBER 6, 2020

The Brand Move Roundup – October 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. billion in advertising expenses in 2019, up from $1.17 Mondelez booked $1.21

Brands 40

Brands Financial Travel Advertising 40

BirdEye

SEPTEMBER 15, 2023

Using AI in sales helps businesses manage administrative and non-consumer-facing tasks such as lead generation, lead scoring, categorization, and follow-ups. In fact, according to a 2022 Deloitte survey, 82% of respondents believed that AI would help them improve job performance and lead to higher job satisfaction.

Sales 109

Sales Chatbots Trends Report 109

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52

Brands Transportation Sales Innovation 52

Forrester's Customer Insights

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

Meeting 26

Meeting B2C Marketing Advertising 26

Helen Dewdney

JANUARY 26, 2022

Sales tend to uplift by 10-15% on average, with some brands seeing increases as high as 135%.”. So, I alerted the Advertising Standards Authority (ASA) about the claims. The ASA announced its decision today, 26 January 2022, stating that the case had been “ informally resolved ”. first appeared on The Complaining Cow.

Company 43

Company Advertising Sales Consumers 43

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. . #6 This approach helps brands gain their customers’ loyalty and has proven to boost customer lifetime value by 33%. Hello, 2023!

B2C 59

B2C Marketing Multi-Channel CRM 59

BirdEye

FEBRUARY 27, 2024

To compete in this complex market and capture audience attention, dealership brands must put their best foot forward. To help you step up your strategy, we have compiled a list of the top car dealership advertising ideas. Table of contents What is car dealership advertising? Table of contents What is car dealership advertising?

Advertising 62

Advertising Automotive Social Media Multi-Channel 62

BirdEye

MARCH 24, 2023

Customer preferences and expectations keep changing, and a great development strategy can help your brand keep pace. In 2022, the average cost per click was $0.97. Strategies help an organization cultivate and maintain relationships with prospects to increase brand awareness and promote growth through new opportunities.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Fox Metrics

JUNE 25, 2020

New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. A 2019 Edelman Brand Trust Survey found that 60% of consumers trust the opinion of influencers about products and services. Programmatic Advertising. Is it working?

Trends 64

Trends Marketing Social Media Analytics 64

CSM Magazine

OCTOBER 5, 2022

Forbes reports that over 50% of customers are ready to change brands to experience better customer service. Protect your reputation and brand. IBM recently reported that the average cost of data breaches worldwide in 2022 stood at $4.35 You can provide consistently high-quality customer service. That’s up by almost 3% from $4.2

Retail 52

Retail Customer Service Self Service Ecommerce 52

CSM Magazine

SEPTEMBER 8, 2023

As of 2022, global e-commerce sales surpassed $5.7 Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. After all, in the age of social media, shareability equates to free advertising.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. Let’s say you ordered some skin care products from a beauty brand. After one week of receiving the products, you received a Whatsapp Survey from the brand to rate their products.

Retail 52

Retail Survey Tools Customer Experience 52