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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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What do B2B Customers Need Now to be Happy?

Daniel Group

.” Learn about the key considerations for improving the experience for your B2B customers and keeping them loyal and happy. Customer feedback is a process of continuous improvement and your B2B customers have ever-changing needs. Close the feedback loop (communicate with your customer, make changes.).

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Do you have a customer experience blindspot?

OpinionLab

In my last blog , I explained why listening to customers can provide greater customer understanding than merely observing their behavior. Many companies seem to agree as evidenced by the number of Voice of the Customer (VoC) programs that exist and increasing amounts of feedback consumers are being asked for.

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4 Chatbot Customer Service Use Cases for Every Industry

Comm100

Canadian Blood Services (CBS) first launched Comm100 Live Chat on their website in 2018 to connect with digital-first customers that were being missed by traditional phone support. Introducing live chat allowed CBS to reach new donors and saw excellent feedback from customers. Alberta School Employee Benefit Plan.

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Learning from Customer Success Failure: “It was like a Gut-Punch — No Warning”

Wootric CX Blog

Failure to respond to the customer’s requests and suggestions. His first step was to call the departing customer directly to get feedback and to better understand the situation. In that phone call, he learned that the “customer had recurring product issues with no workarounds. Why did they churn? Updated article.

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Customer-led rebranding: How Price Chopper uses customer insight to thrive in the grocery industry

Alida

A huge part of our customer base—Baby Boomers, specifically—still use flyers regularly,” Trimboli explained. The company used customer feedback to make sure the new design hits the mark. Feedback from the insight community revealed that an earlier version of the company’s new brand name caused some confusion.

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Why COVID-19 Can Be The Catalyst For Enhancing Your VoC Program

Doing CX Right

Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.

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