Why Only 15% of Voice of Customer Programs are “Very Successful”
ClearAction
FEBRUARY 27, 2017
Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. Instead, it’s essential to figure out how you want to drive business change before investing in VoC. Click To Tweet.
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