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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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What do B2B Customers Need Now to be Happy?

Daniel Group

.” Learn about the key considerations for improving the experience for your B2B customers and keeping them loyal and happy. Customer feedback is a process of continuous improvement and your B2B customers have ever-changing needs. Close the feedback loop (communicate with your customer, make changes.).

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

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Customer Feedback Loop: What Is It and How to Close It

Lumoa

The customer feedback loop is a term that you might have heard before. In this article, we’ll explain to you what customer feedback loops are, explain the difference between the inner and the outer customer feedback loop, and give some concrete examples of them. What is the Customer Feedback Loop?

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Health Insurance Companies put the Customer First

Clarabridge

From a customer standpoint, the health insurance industry can be quite burdensome. Not only can healthcare be expensive for the customer, but many customers don’t have a pleasant experience with their health insurance provider. 11,000 Baby Boomers are aging into Medicare. Listen, Analyze, Act.

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Voice of the Customer – Gain Valuable Insights From Customer Feedback

Retently

We’ve just mentioned that VoC research can help you enhance your products and services to make sure they better meet your customers’ needs. However, let’s go a little deeper, and look into the benefits of collecting, analyzing, and acting on customer feedback: 1. Why Is Customer Experience Management (CEM) So Important?

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