CX Journey

FEBRUARY 5, 2015

We’re one month into 2015, and it’s already apparent that Customer Experience is on everyone’s agenda - or at least on those of the 95% of retailers surveyed by Boston Retail Partners ,who identified customer experience as a top-three priority in the new year. My take: Customer experience is absolutely a powerful differentiator.

Chief Customer Officer 80

Chief Customer Officer Customer Centricity Retail Culture 80

CX Journey

NOVEMBER 12, 2015

Joining 200 others, I spent Moments of Truth Day 2015 (part of NCSW ) here, thanks to Rant & Rave. As you’d expect, there was time to play with Legos and to learn how playing can enhance both customer and employee experiences. Legoland, home to the legendary construction toy, never struck me as a conference venue.

Gamification 80

Gamification Exercises Airlines Customer Insights 80

CSM Magazine

AUGUST 10, 2017

Being customer led makes for better businesses. While digital advances mean that the customer’s world is being inexorably re-imagined, the customer needs to be kept close. The Forrester Report ‘The Insights-Driven Business’ forecasts that insight-driven businesses will grow from $333 billion in revenue in 2015 to $1.2

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

ijgolding

MAY 6, 2020

This is a post about customer experience (CX) transformation – about the incredible work being done by a bank in Eastern Europe in their quest to become sustainably customer centric. Budapest Bank had actually started its customer experience program at the end 2015. customer insight. governance.

Banking 233

Banking Customer Experience Customer Centricity Strategy 233

InMoment XI

JULY 7, 2015

The leaders of Mountain America decided to revamp their member/customer. View Article.

Innovation 200

Innovation Customer Insights Technology Strategy 200

InMoment XI

JULY 7, 2015

The leaders of Mountain America decided to revamp their member/customer. View Article

Innovation 200

Innovation Customer Insights Technology Strategy 200

InMoment XI

JULY 7, 2015

The leaders of Mountain America decided to revamp their member/customer. View Article

Innovation 200

Innovation Customer Insights Technology Strategy 200

Think Customers

NOVEMBER 17, 2015

This week, as we recognize and celebrate the 2015 1to1Media Customer Champions, it's a reminder of the communal characteristics that are shared by customer advocates. They place customers at the center of their strategic efforts. They also listen to and act on customer feedback. 1to1Media.com/weblog.

Customer Insights 40

Customer Insights Customers Feedback Customer Experience 40

ijgolding

OCTOBER 3, 2016

As I continue to develop my Customer Experience Specialism around the globe, a number of questions are continually raised by the people I meet. How many customer segments should we have? Should we have a Chief Customer Officer. Customer journey maps of all shapes and sizes are adorning many a conference room wall.

Customer Centricity 263

Customer Centricity Customer Experience Customer Journeys Chief Customer Officer 263

TechSee

JUNE 16, 2022

Customers expect better and faster pre and post purchase services. Whether they need help setting up a new device or to repair a damaged product, the way in which these interactions are handled are at the heart of customer satisfaction. Eric Esguerra, Vice President, Customer Service & Operations at Miele Canada Ltd.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In this article, we explain the relationship between revenue growth and customer experience. In addition, we share tools that will help you calculate the ROI of your own customer experience projects. Not always, but often.

ROI 259

ROI Customer Experience NPS Financial 259

Experience Matters

DECEMBER 15, 2015

In my post last year I named 2015 “ The Year of Employee.” We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

Experience Investigators by 360Connext

DECEMBER 11, 2014

Unfortunately, all that passion doesn’t translate to a sustainable customer experience strategy. Here are some ways entrepreneurs typically fail at customer experience: 1. Customer experience is not part of their mission. This inevitably leads to problems and customers disappear. They need customers.

Customer Experience 272

Customer Experience Customer Journeys Leadership Airlines 272

Hello Customer

MAY 17, 2020

“More than ever businesses have to listen to their customers”. This is the official press communication concerning Hello Customer’s latest fundraising round. Hello Customer aims to make its high-performance platform even more efficient and is gearing up to consolidate its growth, both in Europe and in the US.

B2B 98

B2B Feedback Technology Customers 98

Alida

JULY 21, 2017

Most companies today have a customer relationship problem. Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. Creating a close relationship grows the lifetime value of your customers.

Customer relationships 154

Customer relationships Examples Brands Study 154

Forrester's Customer Insights

APRIL 6, 2016

Organizing" is a topic that customer insights (CI) professionals and their marketing, digital, and other business partners are asking about. For example, 74% of firms say they want to be "data-driven," yet only 29% say they're good at connecting insights to actions. There's good food for thought in that statement.

Customer Insights 20

Customer Insights Analytics Customers Report 20

GetFeedback

DECEMBER 27, 2018

Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Customers benefit from sharing feedback too. Consumers want a personalized customer experience , and they’re willing to hand over data to get it. The feedback conundrum. This is a unique problem.

Survey 225

Survey Net Promoter Score Feedback Abandon Rate 225

Experience Investigators by 360Connext

APRIL 6, 2015

I was in San Diego for the Next Generation Customer Experience conference and when we were offered the opportunity as part of the conference schedule, I jumped at it. Their customer experience challenge started with developing a differentiated customer experience between the Zoo and the Park. The answer – it’s an adventure!

Customer Experience 110

Customer Experience Conference Customer Experience Professionals Roadmap 110

C3Centricity

MAY 25, 2020

Do you believe that using technology to understand customers is the only way today? Or worse, they invest in the latest platforms and systems in the hope that using technology to understand customers will help them with their knowledge void. BigData #Analysis #Customer #CustomerUnderstanding Click To Tweet. Is this your case?

Technology 194

Technology Analysis Data Consumers 194

Forrester's Customer Insights

JANUARY 25, 2017

That's up from 2015, but only by 3 percentage points - out of alignment with the investment in insights capabilities. So, it's action time - to drive more value from insights. So, it's action time - to drive more value from insights. customer insights. You feel the pressure, I know.

Customer Insights 20

Customer Insights Analytics Analysis Consumers 20

Chadwick Martin Bailey

DECEMBER 30, 2015

A few times a year, we sit down with a client to talk about their work and the ideas about customer insights. Earlier this year, our own Judy Melanson sat down with Avis Budget Group’s Eric Smuda to talk about the customer experience, working with suppliers, and consumer insights. Check it out.

Analytics 52

Analytics Consumers Analysis Consulting 52

Lumoa

JULY 10, 2018

Most business leaders believe that customer experience will be the key driver for their company’s competitiveness going forward. However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. And yet still, acting on the customer feedback is hard.

ROI 303

ROI Customer Experience NPS Financial 303

Forrester's Customer Insights

JUNE 3, 2016

" "Our insights teams work in silos that have built up over the years. But how do we pull together and combine our different flavors of insights to get more customer understanding? " "I've been asked to re-organize [or, I'm new and I've taken over] our insights areas. Market research.

Customer Insights 20

Customer Insights B2C Analytics B2B 20

Maz Iqbal

DECEMBER 30, 2014

It is the time of the year that many are pushing out their predictions for 2015. The future is unborn and how you/i/we show up and operate in this world will shape how 2015 turns out. Perhaps, you wish to transition your organisation from a product-centred orientation towards customer-centred orientation.

Leadership 59

Leadership Customer Philosophy Customer Journeys CRM 59

ijgolding

JANUARY 15, 2016

However…there is usually one of those…there are still A LOT of people who DO NOT recognise Customer Experience – either as something of significant importance to business strategy OR as a profession at all. The Confused’ – increasingly, I am coming across organisations that are just confused by Customer Experience. it deserves.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

Forrester's Customer Insights

JANUARY 20, 2015

" "How can we aquire more customers?" " BUT, because their tools and strategic initatives relegate social to a function of customer service or PR, social analytics limps along, year after year, triaging crises, and pleading for money and influence in the organization, with limited success. Customer Insights'

Technology 20

Technology Marketing Analytics Customer Insights 20

Alida

APRIL 4, 2017

Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. In these precarious times, both established and new retail players need to focus on customer needs. Boosting value and providing a seamless end-to-end customer experience is key.

Retail 191

Retail Innovation Strategy Omni-Channel 191

Hello Customer

MAY 17, 2020

“More than ever businesses have to listen to their customers”. This is the official press communication concerning Hello Customer’s latest fundraising round. Hello Customer aims to make its high-performance platform even more efficient and is gearing up to consolidate its growth, both in Europe and in the US.

B2B 52

B2B Feedback Technology Customers 52

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. Without the other vital layers, though, much potential customer lifetime value will be squandered.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

Customer Bliss

MARCH 30, 2017

When I work with clients, I always set up a “customer room,” which is another way of thinking about customer experience labs. I’ve written about this idea a few times , including in Chief Customer Officer 2.0. And now, customer experience labs have come en vogue in the last couple of years.

Customer Experience 100

Customer Experience Banking Net Promoter Score Call Center 100

Alida

AUGUST 26, 2016

Ninety-three percent of large companies use Facebook , according to a 2015 Social Media Examiner report. Support communities enable members to offer product tips to other customers, helping companies reduce customer support costs. Advocate communities allow brands to mobilize their most passionate, loyal customers.

Social Media 100

Social Media How To Innovation Software 100

Wired and Dangerous

AUGUST 20, 2018

Customer service can be a lot like the man in the house beside the track. We stop seeing the details of our customer’s experience; we cease standing in our customer’s shoes. Processes become a lot like wallpaper to a resident and we become afflicted with a type of blindness that keeps us from appreciating our customer’s world.

Customer Journeys 70

Customer Journeys Employee Engagement Training Report 70

ReviewTrackers

APRIL 27, 2017

Welcome to Customer Insights , a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. It’s the end of the month, so that means this weeks’ Customer Insights focuses on four different industries: banking, hospitality, healthcare, and technology.

Healthcare 50

Healthcare Insurance Hotels Hospitality 50

Forrester's Customer Insights

MAY 18, 2021

Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps.

Technology 58

Technology Customers 58

Forrester's Customer Insights

DECEMBER 10, 2021

Average Federal CX Ekes Out A New High, Still Trailing The Private Sector It’s a new White House priority to provide “excellent, equitable, and secure federal services and customer experience.” To help understand the state of the federal CX, Forrester has published a US Federal CX Index (CX IndexTM) report since 2015.

Customer Experience 26

Customer Experience Data Report Customers 26

Strativity

APRIL 11, 2018

The availability of this richer information provides improved customer insight. Starting in January 2015, CMS only awarded payments to plans (not providers) with ratings of 4 or higher. 1 Patient Engagement: Happy Patients, Healthy Margins , 2015. 1 Patient Engagement: Happy Patients, Healthy Margins , 2015.

Healthcare 67

Healthcare Multi-Channel Touchpoint Hospitality 67

Forrester's Customer Insights

JULY 29, 2015

I outlined in that report how enterprise marketing technology vendors address - to varying degrees - all five RTIM requirements: customer recognition, contextual understanding, decision arbitration, offer orchestration, and measurement and optimization.

Interaction 20

Interaction Management Touchpoint Groups 20